How Does Mobile Technology Add Value in Alumni Relations? Anne Cushing Andrew Gossen Brent Grinna Steve Rittler

Approx. 5.3 billion mobile subscribers worldwide (77% or world’s population) Smartphone sales increased 74% from 2009 to 2010 and now comprise 22% of all handsets sold. Projected increase of at least 60% in Multiple studies suggest that mobile web access will overtake desktop web access by Increasing # of mobile-only web users (25% in US) 90% of users in US/Western Europe have Internet- ready phone, incl. at least 50% with HTML browsers. Increasing access to 3G/4G networks; increasing access to unlimited data plans

Garnet Research Top 10 ways consumers will use mobile in Money transfer 2Location-based services (96 million in 2009 => 526 million + in 2012) 3Mobile search 4Mobile browsing 6Mobile payment

Mobile apps IDC projects 76.9 billion downloads of mobile apps in 2014, worth $35 billion ABI research suggests demand on app stores will peak in 2013 as mobile web browsers close gap on native app functionality and more popular apps start being preloaded on handsets On average US feature-phone users have 10 apps on board and smartphone users have 22 apps (of which iPhone users have the most with 37).

Mobile and money GIA: MFS userbase of 1.1 billion by 2015 Portio Research: almost 10% of mobile users will be using handsets to make payments by More than 1 in 10 mobile users will use m- ticketing in NFC is coming (tap-and-go payments) – 1 in 5 smartphones will have NFC functionality by 2014 – NFC expected to account for 33% of mobile transactions by 2014

Want lots and lots of stats about mobile? – tools/latest-mobile-stats

Alumni Relations is all about interactions. So is the world of mobile technology.

 Head down in phone != disengaged!  Mesh the physical with the virtual for mutual benefit  This does not mean throwing actual birds at buildings  Head down in phone != disengaged!  Mesh the physical with the virtual for mutual benefit  This does not mean throwing actual birds at buildings Extending to Alumni Relations Geek fantasy or practical tool for Alumni Relations? Geek fantasy or practical tool for Alumni Relations?

A matter of scale… Labyrinth game -- Controlled by tilting a tablet. Way more fun than turning those little knobs. Labyrinth game -- Controlled by tilting a tablet. Way more fun than turning those little knobs.

The 3 big questions: Where am I? What is nearby? Where is everybody else? (echoes of every alumni event ever?) The 3 big questions: Where am I? What is nearby? Where is everybody else? (echoes of every alumni event ever?) It's not just a phone…it's an oracle. Accelerometer Camera Compass GPS Microphone NFC USB Accelerometer Camera Compass GPS Microphone NFC USB

Cameras Accelerometer Camera Compass GPS Microphone NFC USB Accelerometer Camera Compass GPS Microphone NFC USB  Quality of mobile camera hardware is always improving  Everyone becomes an event photographer  A multitude of perspectives on the same moment  A proactive AR organization will enlist the masses  Aggregation, tagging, sharing, broadcast Will we see the same movement with video?  Quality of mobile camera hardware is always improving  Everyone becomes an event photographer  A multitude of perspectives on the same moment  A proactive AR organization will enlist the masses  Aggregation, tagging, sharing, broadcast Will we see the same movement with video?

Cameras Social Photography (a widely distributed photo booth) Social Photography (a widely distributed photo booth)  TV Screens in venue  Facebook  Website/live stream  Twitter?

Compass + GPS = Accelerometer Camera Compass GPS Microphone NFC USB Accelerometer Camera Compass GPS Microphone NFC USB  Combine a compass with GPS…  Where you are  Which direction you're facing  How to get to the "next" place  Campus tours, reunion and orientation – all easily transformed  Combine a compass with GPS…  Where you are  Which direction you're facing  How to get to the "next" place  Campus tours, reunion and orientation – all easily transformed Cornell Compass, v1

Device-Device Interactions Accelerometer Camera Compass GPS Microphone NFC USB Accelerometer Camera Compass GPS Microphone NFC USB  NFC : Near Field Communications  Mobile transactions  Event payments, on-site giving?  Data exchange  Huge potential here for career networking events  Other uses outside AR include  Vending machines  Building access  NFC : Near Field Communications  Mobile transactions  Event payments, on-site giving?  Data exchange  Huge potential here for career networking events  Other uses outside AR include  Vending machines  Building access

General Thoughts  What does your alumni office have access to that nobody else does?  Always have a hook  Apps for the sake of apps are a waste of resources  Echoing news feeds is not engagement  Event integration seems to work well  Access to these features is getting easier too  Browser hooks reduce the need to "go native"  Cost goes down, down, down…so be creative!  What does your alumni office have access to that nobody else does?  Always have a hook  Apps for the sake of apps are a waste of resources  Echoing news feeds is not engagement  Event integration seems to work well  Access to these features is getting easier too  Browser hooks reduce the need to "go native"  Cost goes down, down, down…so be creative!