A Tale of Two Colleges: Communicating Strategy and Increasing Alignment with Balanced Scorecard Metrics February 29, 2012

Success is what counts. 2 The Two Colleges Joyce Judy, President Deborah Stewart, Dean of Students and ATD Chair David Buchdahl, Director of Institutional Research Don Plotts, President Tom Prendergast, Director of Institutional Research

Success is what counts. 3 CCV 2020 – the college’s strategic plan – elaborates five overarching priorities. The scorecard contains key indicator data for each outcome associated with these priorities. Click the links below to view data and targets for a selected outcome. CCV 2020 STRATEGIC PRIORITIES STRATEGIC PRIORITY 1 CCV will achieve measurable improvements in student access and success. Outcome A CCV’s enrollment and communication services will support all academic centers and programs and contribute to the college’s overall projected enrollment growth. Outcome B CCV will achieve an increase in course completion, retention and degree completion rates. Outcome C CCV students will be able to access and complete any CCV program from any location in the state utilizing innovative delivery models.

Success is what counts. 4 CCV 2020 INSTITUTIONAL SCORECARD Priority 1.B – Improving retention and completion Measure/Index Title Above Target At Target Below Target Score or LevelTargetCohort Change since previous score Retention and Completion Rates Fall to Spring retention 67%75%10FA  Fall to Fall retention 40%50%10FA  Fall to Spring retention - males %70%10FA  Fall to Fall retention - males %40%10FA  Transfer out before year 2 13% 10FA  3-year grad rates (08FA cohort) 11% 20% 08FA  6-year grad rate (05FA cohort) 14% 25% 05FANA 3-year success: completed, retained, or transferred 45%60% 08FA  % of entire Cohort enrolling Dimensions in 1st year 47% 10FA  % of college-ready students enrolling in Dimensions in 1st year 59% 10FANA % of entire Cohort completing Dimensions in 1st year 38%43%10FANA Fall to fall retention for students enrolled in Dimensions 50%60%10FA % of referred completing DEV Eng in 1st year 31%40%10FA  % of referred completing Highest DEV math in 1st year 20%35%10FA  % of referred completing math gatekeeper in year 1 8% 10FA  % of referred completing writing gatekeeper in year 1 15% 10FA  % of college ready completing math gatekeeper in year 1 41% 10FA  % of college ready completing writing gatekeeper in year 1 38% 10FA 

Success is what counts. 5 Scorecard

Success is what counts. 6 Discussion Topic 1: What was the impetus for creating a scorecard? How did it get started? How was it important for effective strategy execution?

Success is what counts. 7 Table Talk Would there be value in developing a scorecard at your college? Why?

Success is what counts. 8 Discussion Topic 2: What was the process for developing the scorecard at your college? How did each college develop its scorecard? Who led the process? What were the main challenges?

Success is what counts. 9 Table Talk If you were developing a scorecard, what would be your greatest challenge:  Determining the measures?  Setting targets for institutional performance?  Developing a communication plan?

Success is what counts. 10 Discussion Topic 3: How does the scorecard work to communicate data and performance? Scorecard features and communication How does this help the college further its work in Achieving the Dream?

Success is what counts. 11 CCV 2020 INSTITUTIONAL SCORECARD Priority 1.B – Improving retention and completion Measure/Index Title Above Target At Target Below Target Score or LevelTargetCohort Change since previous score Retention and Completion Rates Fall to Spring retention 67%75%10FA  Fall to Fall retention 40%50%10FA  Fall to Spring retention - males %70%10FA  Fall to Fall retention - males %40%10FA  Transfer out before year 2 13% 10FA  3-year grad rates (08FA cohort) 11% 20% 08FA  6-year grad rate (05FA cohort) 14% 25% 05FANA 3-year success: completed, retained, or transferred 45%60% 08FA  % of entire Cohort enrolling Dimensions in 1st year 47% 10FA  % of college-ready students enrolling in Dimensions in 1st year 59% 10FANA % of entire Cohort completing Dimensions in 1st year 38%43%10FANA Fall to fall retention for students enrolled in Dimensions 50%60%10FA % of referred completing DEV Eng in 1st year 31%40%10FA  % of referred completing Highest DEV math in 1st year 20%35%10FA  % of referred completing math gatekeeper in year 1 8% 10FA  % of referred completing writing gatekeeper in year 1 15% 10FA  % of college ready completing math gatekeeper in year 1 41% 10FA  % of college ready completing writing gatekeeper in year 1 38% 10FA 

Success is what counts. 12 Scorecard principles Tie the measures to your strategy Keep the number of measures to the vital few Make the measures understandable Enlist stakeholders in defining measures and setting targets Review the scorecard to track progress on strategy execution Revise the measures as needed

Success is what counts. 13 Discussion and Questions

A Tale of Two Colleges