Pittsboro’s Participation in the retire NC Program Update by Pat Richardson & Doug Emmons Pittsboro Town Meeting March 9,

Agenda Retire NC Program Pittsboro’s Participation Results to Date Next Steps 2

Retire NC Est. 2008; administered by NC Dept. of Commerce Encourages retirees and those planning to retire to make their homes in NC Communities must meet specific criteria to apply and pay $10,000 for a 5 year certification by NC Once certified, NC Division of Tourism markets & promotes communities thru e- marketing, social media, visitor services, public relations, trade shows, research, & co-op marketingwww.retirenc.com Pittsboro is currently one of 10 certified retire NC communities 3

Certified NC Retirement Communities as of Mar ‘15 Asheboro Eden Edenton Lumberton Marion Mount Airy Pittsboro Sanford & Lee County Tarboro Winterville 4

Pittsboro’s Participation Local businesses raised $10,000 to enable Pittsboro certification as of March, 2013 Our certification is good until March, 2018 Pittsboro is the only non-town funded community Sponsoring businesses signed on at various levels: ◦ $1,500 (Platinum) ◦ $1,000 (Gold) ◦ $500 (Silver) ◦ $250 (Bronze) Higher level sponsorships provide increased awareness with representation in trade show booths, literature distribution, and hyperlink website connectivity 5

Current Pittsboro Sponsors, Partners, & Steering Comm. 6

Benefits to Pittsboro & Sponsoring Organizations Relatively low cost option to gain nationwide awareness to potential retirees of Pittsboro, NC as a desirable destination community Increased exposure for realtors, builders, housing communities, supporting businesses Cross-marketing website & FaceBook pages for Pittsboro and retire NC with sponsors Opportunity for greater Pittsboro identity reinforcement and community involvement Brings additional wealth, intellectual capital, new neighbors, and tax dollars to Pittsboro 7

Results to Date 2013: ◦ Built and launched Retire NC Pittsboro website ◦ Developed Retire NC Pittsboro brochure ◦ Literature packets assembled by sponsors 2014: ◦ 4 key events; over 2,800 attendees ◦ NC Visitors Bureau distributes 137 literature packets from call center beginning 8/1/ : ◦ Re-constituted Retire NC Pittsboro Steering Committee ◦ Refreshed Retire NC Pittsboro brochure & website ◦ 4 key events; 3,327 attendees just thru 3/1/15 ◦ 4 additional events planned for

Ideal Living Tradeshow – McLean, VA Feb 28 – Mar 1, ,074 attendees at this event

Retire Pittsboro NC Website & Brochure 10 oNC.com oNC.com Brochure front Brochure back

Next Steps Steering Committee working with retire NC Program to enhance lead qualification and tradeshow presence Pittsboro uniquely funded via Sponsors who donate money, time, and effort Requests of Town & County: 1)(Town) Match sponsor funding up to $10,000/year to help defray marketing and travel expenses for tradeshow support (Pittsboro does not get positioned without sponsors present) 2)(Town) Consolidate Town of Pittsboro presence in Chatham County map by adding retire Pittsboro ad to 2 existing ads resulting in a full page Pittsboro ad for less money ($1,100) 3)(County) Enlist support of County Commissioners to engage Chatham County Visitors Bureau Benefit to Town is higher ROI to supporting sponsors, increased awareness and positive growth for Pittsboro 11

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