Build Your Profile & Your Professional Brand Tuesday, February 24, :00 – 1:00 p.m. Presenter: Alexandra Stephens Associate Director, Alumni Career Programs & Engagement Hiatt Career Center

Why LinkedIn? Build your online brand / establish professional credibility Stay connected, expand your network Research companies, careers, fields and people Search for jobs –Recruiters are looking for you, people like you

What We’ll Learn 1.Must-have profile sections 2.Recommendations vs. endorsements 3.Extra sections to set yourself apart 4.Other strategic considerations 5.Privacy settings

Profile Must-Haves Appropriate photo Attention-grabbing headline Professional summary Keyword-rich skills section Updated experience + education Resource: LinkedIn Profile Checklist (pdf) Article: How Freelancers Should Create LinkedIn Profiles Article (Forbes): 10 Buzzwords To Cut From Your LinkedIn Profile in 2015

Sample Headlines Traditional with Specialty: Corporate Transactional & Restructuring Attorney at XXXXX LLP | M&A | Bankruptcy | Finance | Start-Ups Mission Statement: Building Strategic Partnerships and Initiatives in Support of Education, Social Change and Economic Empowerment of Women Job Seeker: Corporate communications and public relations leader who engages audiences, builds relationships and drives results. Student: Public Health & Psychology Student and Aspiring Health Educator Entrepreneur: XXXXXXXX – Entrepreneur – Developer – Do’er

Recommendations vs. Endorsements What is the difference? Value-add? 2-way street Remember: You’re in control

Extra Sections Publishing platform / blog posts Publications, projects, certifications Groups, companies, causes Volunteer experience

Other Considerations Creating a custom URL Ordering your sections Formatting your summary, experience Adding multimedia (examples of your work)

Privacy Settings Activity Broadcasts: Do you want to notify your network? Profile Views: How curious are you? View Profile As: What do others see?

Questions?

Next Steps Fill out our satisfaction survey and let us know how we did Register for the follow-up webinar: LinkedIn 2.0: Expand Your Network Tuesday, March 10, :00 – 1:00 p.m. EDT Join our Brandeis University Career Connections group on LinkedIn Brandeis undergraduate students and alumni: –Call (781) to schedule a free, 1-on-1 advising appointment with a Hiatt career counselor (in-person, phone, Skype)(781)

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