Marketing with  David Scott, Vice President  LI Profile:  for LI Connection:  Twitter handle: puredrivenvp  Facebook:

Marketing with  Why LinkedIn is important to HR  Who does what  Can this really help make my life easier  How it works  Q & A and Wrap Up

Marketing with

 HR professionals are people-people  HR’s primary role should always be staffing  Who manages LI & Social Media? Sales? HR? Marketing? IT?  Oversight: how to use? Monitoring? Top down with LI? Time?

Marketing with How?

Marketing with  C-level exec team must have buy-in  Must have strategy  HR team on LinkedIn & profiles uniform  Multiple account types, which most relevant?  LinkedIn advertising with Pay-Per-Click  InMail excellent message tool to communicate

Marketing with

 Stats for C-level exec team  175 million users in 200 different nations  63% annual user growth  58% are male ages  42% are female ages  Industries of concentration are Technology, Finance, Manufacturing, Prof. Services  69% make income avg of $60k annually  39% make income avg of $100k annually  35 years of age is average

Marketing with Don’t Sacrifice Strategery! Don’t know how to strategize? Have someone to help your organization/business Tip: Good ones will be hourly

Marketing with

 Business - general business users  Job Seeker - job seekers  Sales Navigator - sales professionals  Talent Finder - individual recruiters and employers  Recruiter - enterprise HR professionals

Marketing with PPC what?

Marketing with InMail huh?

Marketing with  Mobile: IPhone, Droid & Blackberry  Analytics: Internal analytics; see who’s seeing you and your company  Groups: Great way to engage  Business pages are a must

Marketing with Mobile: IPhone, Droid & Blackberry 86% Job Seekers use mobile for job search

Marketing with Analytics: LI analytics, see who’s seeing you and your company

Marketing with Groups: Great way to engage  Linked HR  HR & Talent Management Executive  Minnesota Recruiters  Human Resource Professionals of Minnesota  Minnesota Job & Career Network

Marketing with Business pages are a must!

Summary  Top Down: LinkedIn & Social Media message  Strategy  Differentiation  Measurement  Wild Wild West  Celebrate success’s

Q and A