Colgate Motion Redesign Team D4: Melissa Cardoso, Kyle Sam, Chris Lazar, and Megan Doerzbacher

In order to finish in a timely manner we created a Gantt chart to make sure we met the deadline.

Though we mostly worked together, each team member had individual tasks that he or she focused on.

Before we considered concepts, we pointed out flaws and researched patents on current products.

We gathered information in regards to customer needs by interviewing both children and parents.

With their needs we then organized it into a hierarchy to determine which ones would be most important.

With various tools and measuring devices, we conducted a dissection of our original toothbrush.

Using customer needs we formulated some concepts encompassing different features requested. Concepts Thinner handle Rechargeable battery with charging dock Two oscillating heads Quiet Circular base Plays music ON button is larger than OFF button; ON button is above OFF button Bending head Easy to handle Lightweight Soft bristles Timer

With the concept selection chart we were able to narrow down the criteria for our toothbrush redesign REF Simple Controls Lightweight TImer Easy to Hold in Hand Soft Bristles Quiet Cleans Under Braces Attractive Casing Plays Music Long Battery Life Efficient Recharging Pluses Same Minuses Net Rank Continue?no yes no No

Our final design incorporated customer needs and different aspects from the concepts we generated.

Compared to similar products on the market, our redesign has more features while still cheap and effective.