Marketing ZEH... the Story of Nexus EnergyHomes Governor’s Housing Conference September 27,2013

NEXUS EnergyHomes Industry The Nexus EnergyHome Secret Sauce Products & Technologies Selling Value Marketing Performance 2

3 Residential Construction Industry

4

5

Nexus EnergyHomes Goal – Revolutionize home building Mission – Promote greener earth – Conserve resources – Save energy & money 6

Secret Sauce 7

Design 8

Indoor/Outdoor Living 9

Story of North Pointe First Nexus Community Frederick, MD Affordable Housing High Performance Homes – Latest products & technologies

Super Insulated Building Enclosure Benefits: – Comfort – Quiet Technology: – SIPs – Spray foam – Spray sealant 11

17

Ultra-efficient Heating & Cooling Benefits: – Save energy – Optimize comfort Technology: – Geothermal heat pump 20

Continuous Ventilation Benefits: – Even temperatures – Fresh air – Enhanced IAQ Technology: – Energy recovery ventilation (ERV) 21

Superior IAQ Benefits: – Clean indoor air – Healthy – Reduced allergens Technology: – ERV system – HEPA filtration – Nexus CleanAir systems – Whole-house central vacuum 22

Nexus CleanAir Powered by Nautic Air – MERV 14 filtration – UV TiO2 purification Cleans down to Microns Clean Room Quality 23

Optimized Water Heating 24 Benefits: – Save energy Technology: – Desuperheater – Gas water heater

ENERGY STAR Lights & Appliances Benefits: – Reduces utility bill Technology: – Enhanced quality, and durability, and performance 25

PV Power Generation Benefits: – Near net-zero Technology: – PV generates electricity from the sun – Made in the U.S. 26

NexusVision Smart Systems Latest technology Whispering House – Security – Lights – Thermostat – PV Production – Energy Consumption 27

28

29 NexusVision: Energy Used

Selection Superior Product? – Energy efficient – Green – Value Whole House? – Integration – Installation 30

Continuous R&D What’s next What’s trending Solutions The Next Big Thing 31 Courtesy of Zagg Blog,

Selling Value: Benefits Value is benefits... – Healthy Homes – Sustainable Lifestyle – Enhanced Comfort – Save Energy & Money. 32

Selling Value Green goddess Lower carbon footprint Lower energy use Costs – Utility bills – Incentives 33

Marketing 34

Nexus News 35

Nexus Videos 36

Green Certification 37 National Green Building Standard (ICC ) – Bronze – Silver – Gold – Emerald Nexus Certification – 100% certified – Most Emerald Certified Homes in U.S.

Energy Certification: HERS 38 Existing Homes New Homes NEXUS Homes 25 Average

Awards & Honors 39

NEXUS Certifications & Affiliations 40

41 Thank you!... Questions?

Mike Murphy Executive Vice President p: c: