JLM Fundraiser Training Fundraising 101 1

Welcome 2

Welcome – Fundraising 101 What is Fundraising 101? What topics will be covered? Will there be Fundraising 102? – Yes! Fundraiser Leadership 3

Agenda Fundraising Finances Marketing a Fundraiser JLM Knowledge JLM Support 4

Fundraising 5

Remember the main purpose is to raise money – Training opportunities – Friendraising (community awareness of mission) – Support projects Have a clear vision of your fundraiser Zero based budget 6

Fundraising Creativity – think outside the box Fundraising sometimes involves taking calculated risks – 75 th Anniversary – Bidpal – Know level of risk you can take - sign-off Do your research 7

Fundraising Be comfortable with the ask – Know the process, leverage your network, seek help Appropriate asking – know your audience Know your Mission – The Junior League of Minneapolis is an organization of women committed to promoting voluntarism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers 8

Fundraising Sources of Support – Corporate sponsors – External donors/attendees – JLM members 9

10 Finances

Budget (action plan) Return of Investment (ROI) Analytics – Budget vs. Forecast Be cognizant of cash flow 11

Finances What does this mean? – Budget expectations for fundraiser – Understanding of budgeting and how fundraiser fits into overall JLM budget – Where do I start? What are my resources? 12

Break Time The last time someone asked you to support a non-JLM fundraiser – what was the appeal that made you support it? 13

14 Marketing a Fundraiser

Marketing Plan – Know your audience – Consistency of message – Innovation and trends in marketing – Creativity in marketing approach 15

Marketing a Fundraiser Communication Plan (i.e., appeal, channels) – Internal vs. External communication – JLM process and standards 16

Marketing a Fundraiser Understand/Communicate impact of funds raised – Communicate impact of the funders – Communicate success post event Support those who support you 17

18 JLM Knowledge

Entertaining Performances and shows – Woodhill Horse Shows 1927 – Follies 1926 – Children’s Theater – Tea Room Dances – December 1954 Follies – Festival of Trees – American Girl Fashion Show 2000-present Cookbook Sales – First book (handwritten recipes) – Second book, Celebrated Season 1987 – Third book, Always Superb 2003 Non-cookbook sales – Department Store Days – Clothes Line – Winter Market – Shop, Save, Share present – Dinner Club – Annual Fund 19 Social Events – A Holiday Ball 1971 – 50 Year gala celebration – 60 Year celebration – 70 Year benefit celebration 1993 – Eve of the Eve – Duets present Special Events – Breakfast with Santa – Bunny Brunch – Crush Party – Boot and Bling Co-hosted Events – Pajama Party—2009 Tours – Gates Mansion Tour 1933 – ASID Show Case Home

JLM Knowledge A History of Fundraising in the JLM – Listen to/learn from past fundraising successes and challenges We are continually evolving – SEGG split – Shop, Save, Share out of Special Events What’s the future? – Planned Giving – Fundraiser Development 20

JLM Knowledge Understand the organization – Mission – Elevator pitch Having a clear vision of the fundraiser and organization allows you to say yes or no to the right things 21

22 JLM Support

Organizational JLM visibility and support – Internal League communication – Support within pillar/leadership Identify and utilize your mentors and JLM Network – Mentorship program – Sustainers Don’t be afraid to ask for help – Honor you commitment 23

Closing Remarks Please complete a survey -Thank you for coming! 24