Everything You Need To Know About Blogging October 8, 2011 Mike Mathews Measured Marketing Solutions LLC.

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Presentation transcript:

Everything You Need To Know About Blogging October 8, 2011 Mike Mathews Measured Marketing Solutions LLC

AGENDA 1. Review 2. Why Blog? 3. Blog Platforms 4. Finding Inspiration 5. Facing The Blank Page 6. Comment & Respond 7. Becoming Consistent 8. Added Attractions 9. Tools

Thanks To Our Sponsors Bradley Contract Furnishings Mart Ferguson The Joinery Kohler Parker Furniture Premier Window Coverings Yolo Colorhouse

REVIEW Brand Personal Style Online Presence LinkedInWebsite Google Profile

WHY BLOG? Connect community Develop fans Develop colleagues Create customers Share inspiration Get help Give advice Build reputation SHARING STORIES & STARTING THE CONVERSATON

CHOOSING A BLOG PLATFORM Blogger Facebook Google Plus LinkedIn SquareSpace Tumblr Twitter Wordpress YouTube And many more….

FINDING INSPIRATION Facebook status updates Twitter stream and search LinkedIn Groups Google+ Google Alerts RSS Feeds

FACING THE BLANK PAGE Write what you know about Find something that inspires you—search Plan your subjects in advance—calendar Comment and respond DEMONSTRATION

CALENDAR

COMMENT & RESPOND INCOMING RESPONSES BUILD THE CONVERSATION!

BECOMING CONSISTENT Use the calendar—update quarterly Pick one stream for inspiration—check daily Choose the blog platform you prefer Check comments and respond—check daily Comment on other blogs

ADDED ATTRACTIONS Tell people you have a story Newsletters MailChimp Constant Contact Campaigner Cooler Many, Many More…. News Feed (RSS) Reader or

TOOLS Omni-Profile Message Calendar Presentations Links to Other Tools More….

AGENDA 1. Review 2. Why Blog? 3. Blog Platforms 4. Finding Inspiration 5. Facing The Blank Page 6. Comment & Respond 7. Becoming Consistent 8. Added Attractions 9. Tools

QUESTIONS

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