1 Selling Cost Reduction Solutions to Small Business 2011

After this training you will understand: 1.Opportunities to reduce small business IT expenses 2. How Intel products and technologies can help reduce costs 3. How to overcome common small business buying objections Increase the Bottom Line for Your Small Business Customers

Over 70% of small business owners consider IT the key driver to reduce operational costs 1 Help your customers make the right IT choices Did You Know?

Newer PCs Can Help Your Customers Reduce Costs: Reduce maintenance costs by replacing old equipment Decrease downtime with new computers Lower costs with digital communication Older PCs cost 1.5x more to maintain and operate 2 40% less downtime with newer PCs 2 30% of small businesses are actively investigating or investing in virtualization, business intelligence and collaboration. 3 New Computer 3 year-old Computer Operating costs – 1.5 – – 1.0 – –.50 – New Computer 3 year-old Computer –10 hrs– – 8 hrs – – 6 hrs – – 4 hrs – – 2 hrs– 10.3 hrs 7.0 hrs Average # of Hours Downtime per Incident

Recommend 2nd generation Intel ® Core™ Processor- based PCs When Offering Cost-Saving Solutions Energy Efficiency Remote Manageability New Ways to Communicate Reduce system maintenance costs with better issue prevention, detection and correction Reduce risk of data loss by installing anti-theft solution in all laptops Reduce energy consumption with the latest energy efficient technologies Reduce unnecessary travel costs by utilizing collaboration tools such as web conferencing Reduce communication costs with hardware and software tools, such as VOIP

Simplify IT management for you and your customers Remote Manageability Can Help Reduce Maintenance Costs 2nd generation Intel ® Core™ vPro™ processors add the capability of KVM Remote Control 4 out of band. The systems manager can remotely diagnose and resolve issues across the network, even if the PCs are powered down or the operating system is non-responsive. 5

Protecting Sensitive Data Can Reduce the Costs of Lost or Stolen Laptops Did you know: A laptop is stolen every 53 seconds 6 Optional Intel ® Anti-Theft Technology can disable a laptop if it is lost or stolen 7 Works even without network connectivity. Non-destructive: Once recovered, PCs can be reactivated to full functionality.

Intel ® Turbo Boost Technology maximizes performance to boost productivity, while optimizing energy efficiency to contain operating costs. 2nd generation Intel ® Core™ Processors Have Built-in Energy Saving Features Energy-efficient designs help reduce power consumption. Now that’s visibly smart performance.

New Ways of Communicating Can Reduce Business Operation Costs. Web conferencing: connect with customers, vendors, and co-workers without expensive travel VOIP: reduce communication charges through internet telephone Intel ® Wireless Display: share your content wirelessly on an HDTV 9

Opportunities for Cost Reduction Reduce maintenance cost Additional remote management capabilities Minimize cost from lost, or stolen laptops Reduce Energy Consumption Energy savings with Intel ® Turbo Boost Technology 2.0 New cost savings usages Video conference in HD with stunning quality Better VoIP calls and HD video conferencing on- the-go Which Processor is Best for Small Business PCs? Entry-level computing Smart performance Smart performance. IT intelligent.

11 How Servers Based on the Intel ® Xeon ® Processor E3 Product Family Help Reduce Costs Best Choice for Small Business Needs Business Responsiveness Protect Your Business Smart Investment Adapt to spikes in workload to supply more performance when you need it, and saves power when you don’t, with Intel ® Turbo Boost 2.0 technology 12 Tested and validated to operate 24x7, minimizing downtime Automatic memory error correcting and increased reliability Help data security with improved encryption performance with Intel ® AES-NI technology “Real Server” benefits with costs comparable to desktop systems Expandable storage options for future growth

Overcoming Buyer Objections “Why spend money on a new PC?”

Your Response Easier to Maintain: Maintenance costs for PCs 3+ years old can be up to 1.5X 2 more costly to maintain than newer PCs. Support cost saving innovations: Get built-in visual capabilities for business graphics 10 and support for laptop-to-TV wireless display 9. “Why spend money on a new PC?” Make an investment that can help reduce costs now and into the future. New Computer 3+ year old computer Maintenance Cost $ – 1.5 – – 1.0 – –.50 –

Overcoming Buyer Objections “Servers cost too much. I’ll save money using a desktop, instead”

Your Response Added Performance Adapts to spikes in workload with Intel ® Turbo Boost 2.0 technology. 12 Data Protection Built-in data protection features to minimize the risk of costly downtime and help reduce maintenance costs Future Growth Room to grow with expandable storage and memory upgrades Servers are a Smart Investment The cost of an entry-level Intel ® Xeon ® processor-based server typically starts at a price comparable to high-end desktop systems, but delivers additional benefits:

Overcoming Buyer Objections “How can I get more when choosing a laptop?”

Your Response “How can I get more when choosing a laptop?” Choose a 2nd gen Intel ® Core ™ i5 processor based laptop built with an Intel ® Solid-State Drive. No moving parts for high reliability 11 and consumes less power than a traditional hard drive. Intelligent security and reliability combined.

1.SMB Operational Costs, Techaisle, December 14, “Motivating Small Business to Buy a New PC”, Techaisle, Feb Techaisle White Paper: SMB Perspectives: SMBs – The Case for Buying Modern PCs March KVM Remote Control (Keyboard, Video, Mouse) is only available with Intel ® Core™ i5 vPro™ and Core™ i7 vPro™ processors with Intel ® Active Management technology activated and configured and with integrated graphics active. Discrete graphics are not supported. 5.Requires activation and a system with a corporate network connection, an Intel ® AMT-enabled chipset, network hardware, and software. For notebooks, Intel AMT may be unavailable or limited over a host OS-based VPN, when connecting wirelessly, on battery power, sleeping, hibernating, or powered off. Results dependent upon hardware, setup, and configuration. For more information, visit “Notebook Total Cost of Ownership: 2008 Update,” Gartner, February 2008 ( 7.No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription with a capable service provider. Consult your system manufacturer and service provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit 8.Requires a system with Intel® Turbo Boost Technology capability. Intel Turbo Boost Technology 2.0 is the next generation of Turbo Boost Technology and is only available on 2nd gen Intel® Core™ processors. Consult your PC manufacturer. Performance varies depending on hardware, software, and system configuration. For more information, visit 9.Requires an Intel ® Wireless Display-enabled PC, TV Adapter, and compatible television. Available on select Intel ® Core™ processors. Does not support Blu-Ray* or other protected content playback. Consult your PC manufacturer. For more information, see 10.Available on the 2nd gen Intel ® Core™ processor family. Includes Intel ® HD Graphics, Intel ® Quick Sync Video, Intel ® Clear Video HD Technology, Intel ® InTru™ 3D Technology, and Intel ® Advanced Vector Extensions. Also optionally includes Intel ® Wireless Display depending on whether enabled on a given system or not. Whether you will receive the benefits of built-in visuals depends upon the particular design of the PC you choose. Consult your PC manufacturer whether built-in visuals are enabled on your system. Learn more about built-in visuals at Legal Information 19

11.For more information, please see 12.Intel® Turbo Boost Technology requires a platform with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software, and overall system configuration. Check with your platform manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see © 2011, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Core, Intel vPro, Pentium, Celeron, Centrino, and Intel Xeon are trademarks of Intel Corporation in the U.S. and other countries. * Other names and brands may be claimed as the property of others. Legal Information 20