Social Innovation to Prevent Litter Andrea Talbot, Market Research Manager Rose Tehan, Action Researcher

The research process 1 Opportunities and barriers to prevention 2 Behaviour change activity and the lasting impact 3 Social experiments to test and produce evidence 2

General litter, dog fouling, fly-tipping (predominantly of black sacks & cigarette litter) Local land managers’ litter priorities Community engagement, education, enforcement, partnership working Enhancing community ownership Tools and approaches to reduce littering Feeling that interventions & activities had been successful. Some forms of monitoring outputs Monitoring of litter initiatives Messages not getting through about what constitutes litter Keeping community groups/residents engaged with they aren’t seeing results Barriers to litter prevention Memorable messaging, utilising social media Harnessing/enhancing a sense of pride in our communities Increasing visibility Ideas for how the social experiments might have maximum impact What have we learned so far? 3

Story Telling

5

Proposed Projects

7 ‘Which side of the fence are you on?’ awareness raising event

8 Chewing Gum Action Group local support

9 Green footsteps to increase bin usage

10 England’s Great Litter Count

11 Dog poo in hyper-local areas Dog walkers

12 Cig butts in main retail and commercial areas

13 Approaches

England’s Great Litter Count How can we maximise take-up? How can local land managers help us? What would you need from us to help you get on board? What would your organisation need from us to ensure corporate sign off, should you wish to participate? What outputs & outcomes would you be looking for? Whose buy-in would you need (internally and externally)? Who else might need to be involved to make it happen? Eyes on dog poo Have you done anything similar in your area? What can we learn from this? Where could you see this working? What are the potential barriers? What would you need from us to help you get on board? What would your organisation need from us to ensure corporate sign off, should you wish to participate? What outputs & outcomes would you be looking for? Whose buy-in would you need (internally and externally)? Who else might need to be involved to make it happen? 14 Workshop task (approx. 20 mins.) How can the Keep Britain Tidy Network best enable you to ‘learn and do’? How can we use the results to create positive change? How should we promote the outcomes? What’s the legacy?

Group feedback and next steps

Thanks for listening What questions do you have? Look out for us Rose Tehan Action Researcher Andrea Talbot Market Research Manager