People in Business 12 Great Newport Street Tel Employer Brand Management in Law firms Simon Barrow People in Business Grand Masters in Law 30 Sept 2010

Employer Value Proposition

Orientation Measurement Process ‘Touchpoints’ Recruitment Working Environment Communication Performance & Development Reward & Recognition Core Values Core Competencies Everyday Behaviours Brand of Leadership Style of Management Underpinned By The touch-point framework Employer Brand Experience

The destination employer It marks you as outstanding just to have been hired A great springboard Outstanding training and development Life changing rewards if you do well and stay Yet great alumni too A network for life An employer you’ll never have to explain

Law firm characteristics which can damage an EB Lawyers don’t value or measure management Lawyers are individualists at heart Heavy hitters not necessarily best leaders and Partnership leaders often disappoint. It’s an evidence based profession Partners think ‘investment’ is a cost Lock step vs. EWYK Reputation for poor work/life balance

Creating a great law firm EB Your people are as important as your clients Commit to professional managers and advisers Outstanding HR capability with a big picture and influence ‘Tough love’ and honesty (with no spin) Creating a culture and a point of difference based on reality One firm ‘not us and them’ Has a vision beyond increasing earnings Measurement metrics on people reviewed as intently and regularly as financials

People in Business wish delegates every success with their employer brand development and management People in Business Ltd 12, Great Newport Street London WC2H 7JD