McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 10 Experiments

10-2 Learning Objectives Understand... Uses for experimentation. Advantages and disadvantages of the experimental method. Seven steps of a well-planned experiment. Internal and external validity with experimental research designs. Three types of experimental designs and the variations of each.

10-3 PulsePoint: Research Revelation 826 The average dollar amount spent each year per employee on employee on training.

10-4 Experiments Challenge Perceptions “We need to keep an open mind and approach life as a series of experiments. We need to observe the experiments happening around us and create new ones. Instead of accepting the world as we think it is, we need to keep testing it to find out what it is and what works.” Jerry Wind, Wharton School of Business, University of Pennsylvania

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