MORRO BAY TOURISM BUSINESS IMPROVEMENT DISTRICT 5 year results

Morro Bay TBID Collection begins June of 2009 year ends June 30, 2010  2009/10 City of Morro Bay Averages:  Number of Hotel/Motel Rooms: 915  Hotel/Motel occupancy:47%  Average Daily Rate:$93.46  Revenue per Available Room:$45.58  TOT collected – Hotel/Motel: $1,525,699  TOT collected – Trailer Park$158,834  TOT collected – Vacation Rental:$136,494  TOTAL TOT COLLECTED FOR CITY:$1,820,977

Morro Bay TBID 2014 Impact figures  2013/2014 City of Morro Bay Averages:  Number of Hotel/Motel Rooms: 903  Hotel/Motel occupancy:60%  Average Daily Rate:$  Revenue per Available Room:$64.84  TOT collected – Hotel/Motel: $2,142,221  TOT collected – Trailer Park$181,544  TOT collected – Vacation Rental:$191,559  TOTAL TOT COLLECTED FOR CITY : $2,515,325

TOT Collection to City Budget 2014

TOT and Revenue growth since TBID collection/Marketing began in 2009

What is the future 2015?  Here is what we know:  City Budget for TOT:$2,250,000  July 2014 Hotel/Motel Revenue broke $3,000,000 for the first time ever at:$3,43,192  August followed with a second record at: $3,292,629  Many of our partners in restaurants and retail are reporting record sales as we wait for figures to arrive.  With the continuation of partnerships in marketing, the Restaurant and Retail segments, the City, County, State and beyond we are optimistic about the future of tourism in our community.