Trás para a Frente Press Nordeste. PressNordeste App How may we get to younger readers? Renew our target.

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Presentation transcript:

Trás para a Frente Press Nordeste

PressNordeste App How may we get to younger readers? Renew our target

We want to attract new public to consume news from Jornal Nordeste, Jornal Terra Quente e Rádio Brigantia.

Idea: Develop a user-friendly App that provide them with information - local news - through push-up notifications The information is delivered when the user chooses to The news are filtered by topic/section/ town

Problem: younger people do not read news on printed edition or does not look for information in the traditional sources.

Target: young readers and people that use social media and mobile platforms. Our goal is to attract new public to local news provide the information we produce to a wider range of people.