2015 2015 Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015.

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Presentation transcript:

Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015

2015 Maximizing the Potential of Partnerships

2015 Maximizing the Potential of Partnerships Moderator Scott Paddock, President, Chicagoland Speedway & Route 66 Raceway Speaker Scott Bailey, General Manager of Big Ten Sports Properties Speaker Kim Corrigan, General Manager, Renaissance Blackstone Chicago Speaker John Curran, Vice President, Marketing & Strategic Partnerships

ENJOYILLINOIS.COM 300

SNOCROSS LOGO

Big Ten Bringing Events to Illinois

Big Ten Media Day/Football Kickoff Luncheon/BTN 10K July 26 th through 28 th, 2015 Hilton Chicago Chicago, Illinois Big Ten Women’s Basketball Tournament March 4th through 8 th, 2015 Sears Centre Arena Hoffman Estates, Illinois Big Ten Men’s Basketball Tournament March 11 th through 15 th, 2015 United Center Chicago, Illinois Big Ten Men’s Tennis Championship April 23 rd through 26 th, 2015 University of Illinois at Urbana-Champaign Urbana, Illinois 2015 Big Ten Events

Big Ten Partners

Illinois Office of Tourism Marketing Partnership The goal of the Big Ten & Illinois Office of Tourism partnership is to help drive tourists visits to Illinois and drive Illinois residents to visit landmarks across the state. Below are ways those objectives are reached: Promotions On-Site Activation at Big Ten Events Media: BTN & Digital

2015 MAXIMIZING THE POTENTIAL OF PARTNERSHIPS – HOW CAN WE WORK TOGETHER? Identify the purpose of a partnership Public Relations/Increased Media Exposure Revenue Growth Reach new market Identify the segment you want to reach Business Leisure Bleisure, Bizcations Blackstone Forecast February, 2015

2015 Identify potential partners that provide products or services that are: Local Unique Indigenous Practical Fun Story worthy Value Adds Coveted /Sought After/ Inaccessible Blackstone Forecast February, 2015

2015 Negotiate the terms Realistically Forecast Quantity /Usage What components can be discounted & by how much? What is the demand for like products/services/packages in the market? KISS Marketing Initiatives - Are there unique marketing initiatives that both parties will initiate? A partnership needs to be a Win/Win for both parties Analyze Results Don’t wait until the end – make adjustments along the way. Blackstone Forecast February, 2015

2015 Successful Partnerships Are…

2015

2015 Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015