Distance Education: A Look at Recent Developments in SUNY Karen Volkman SUNY Plattsburgh Technology and Intellectual Property Issues Committee

Considered to be a $200-$300 billion dollar industry Market survives in all types of economies Poor economy: seek additional job security Good economy: enhance earnings and career For-Profit Interest in Higher Education Market Technology and Intellectual Property Issues Committee

We are really competing with any institution that is providing degree programs for the adult professional worker. We have many advantages over state and private universities such as flexibility, convenience, and a career focus. We also have the ability to focus our attention on specific high-demand programs, the ability to move quickly, and profitably provide students high-quality programs. Paula Singer, President and CEO Sylvan Online Higher Ed October 7, 2002 The Wall Street Transcript Sample CEO Vision Technology and Intellectual Property Issues Committee

Apollo Compared to Nasdaq Technology and Intellectual Property Issues Committee

Why Should SUNY Faculty Care About Commercial Distance Learning in Higher Education ?? Technology and Intellectual Property Issues Committee

State or community college distance education systems Course Management System Vendors Virtual Universities Corporate - University Joint Ventures Distance Education by Category Technology and Intellectual Property Issues Committee

UT TeleCampus (UTTC) “T he UT TeleCampus offers you several fully- online degree programs and courses of study. Many of these degree programs are collaborative in nature, joining several UT campuses in the delivery of courses to you, via the Internet. You'll find these degree plans have the same basic admissions requirements and curriculum as the on campus counterpart. The same faculty that teach onsite teach these courses.” System Distance Education Degrees Technology and Intellectual Property Issues Committee

. UT TeleCampus (UTTC) Degrees

“ All of the UT System universities are accredited by the Southern Association of Colleges and Schools. UT Arlington, UT Dallas, UT El Paso, UT Pan American, UT San Antonio, and UT Tyler are also AACSB accredited (The International Association for Management Education accreditation) with the remainders in the AACSB candidacy process. Please also note that UT Arlington, UT El Paso and UT San Antonio use the word "online" on the diplomas conferred via the MBAO program.” What’s the Catch? Technology and Intellectual Property Issues Committee

Extensive Articulation Agreements Real Time Cross Registration FTE agreements between campuses What’s Needed for the 65th “Campus” Technology and Intellectual Property Issues Committee

Continue SLN precedent of campus autonomy OR Manage at System Administration OR Manage under the authority of one of the 64 campus presidents Who Would Manage the 65th “Online Campus” ?? Technology and Intellectual Property Issues Committee

Maintain University accreditation Assemble course content with faculty superstars Use adjuncts to teach Corporate -University Joint Ventures Technology and Intellectual Property Issues Committee

Focus on large enrollment classes, such as general education SUNY institutions are particularly vulnerable here with the unfunded general education mandate Corporate -University Joint Ventures Technology and Intellectual Property Issues Committee

The University Faculty Senate (UFS) and the Faculty Council of Community Colleges (FCCC) vehemently refused to accept the instruction of U.S. History II - From Reconstruction to Modern Day [Interpretations of American History II by a commercial higher education provider TheTwo Step... “Backdooring” Technology and Intellectual Property Issues Committee

All the University Colleges, University Centers, and Community Colleges have articulation agreements which are especially well linked with general education requirements The “Backdoor” Technology and Intellectual Property Issues Committee

A Community College accepts courses from an outside vendor. The existing articulation agreements state that other SUNY institutions should honor the course. The “Backdoor” Technology and Intellectual Property Issues Committee

The Community College is only using the commercial vendor materials as a course supplement The course actually does have an instructor of record from the Community College However... You can see the next step Where are we at the moment Technology and Intellectual Property Issues Committee

SUNY System University of South Florida System Let’s Take a Look at the Global Education Network’s Advertising Campaign Technology and Intellectual Property Issues Committee

GEN Advertising in SUNY Campus Newspapers Around the State Technology and Intellectual Property Issues Committee

GEN at USF Technology and Intellectual Property Issues Committee Tampa Tribune (Florida) November 15, 2002, Friday, FINAL EDITION TAMPA - The University of South Florida promised changes Thursday after professors complained about a money-making decision that may help an academic competitor. USF's new course guide features a full-page ad for an online history class offered by a company in New York. Leaders of that company, Global Education Network, made an on-campus pitch to students Thursday that included the offer of money for those who help recruit others to enroll. The class is accredited through Hudson Valley Community College of the State University of New York, as the company's Web site says. But the ad inside the catalog's back cover is framed by USF's green and gold colors. What stirred the professors is why USF would risk losing business in its campus or distance courses - and whether the ad mislead students to think the class is offered by USF.

Work to maintain campus autonomy of the SUNY Learning Network Watch for commercial content providers positioning themselves to run general education classes via the “backdoor” Billions of $$ are at stake, GEN personifies a myriad of other education companies Conclusions Technology and Intellectual Property Issues Committee