 Inform  Obama Obama  Biden Biden  Entertain  E-Trade E-Trade  Random Mix Random Mix  Rav4 Rav4  Entice  Beef Beef.

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Presentation transcript:

 Inform  Obama Obama  Biden Biden  Entertain  E-Trade E-Trade  Random Mix Random Mix  Rav4 Rav4  Entice  Beef Beef

 Empire Carpet Empire Carpet  Luna Luna  Bounty Bounty

 Truth Truth  Volvo Volvo

 AT&T vs. Verizon AT&T vs. Verizon  Mac vs. PC Mac vs. PC  Coke vs. Pepsi Coke vs. Pepsi

 PC PC

 Brownies Brownies  Shamwow Shamwow

 Deceptive Ads  Deliberately designed to mislead you  Factually wrong statements  Illegal  Trimspa Trimspa  Puffery/Subjective Claims  Innocent exaggeration  Descriptions try to increase a products appeal  Legal  Skittles Skittles  Papa Johns Papa Johns

BENEFITS  Consumers are made aware of new products.  Businesses are able to get their product out to mass audiences. COSTS  Advertising is another expense for businesses.  The cost is built into the price you pay for goods/services.