1 Austin Ruffing Procter & Gamble

The World Water Crisis Almost 1 billion people without access to clean water Many rivers too polluted to support life 1.8 million people lose their lives from diarrhea caused by unsafe drinking water 50% of hospital beds occupied because of water- related diseases

Water is a Woman’s Issue Women spend 40 billion hours hauling water Average African woman walks 4 miles a day to collect water Women are responsible for children who are sick and dying More than 50% of deaths of women with HIV/AIDS in Africa is from diarrhea Leading women are starting to mobilize around water as a woman’s cause

Why Household Drinking Water? 4,000 children die every day from water-borne disease – more than HIV/AIDS, malaria & measles combined CDC and P&G collaboration helped demonstrate that household water treatment can improve health PUR Purifier of Water technology developed to address this issue

Studies in Guatemala identified an unmet need P&G and CDC Collaboration Consumers desired visual signal that water is being cleaned Technical need for improved effectiveness in highly turbid waters

PUR Purifier of Water Reverse engineered current municipal water treatment process Small sachet to treat 10 liters of water using coagulation, flocculation and disinfection Uses same ingredients used in municipal systems -Calcium Hypochlorite as Disinfectant -Ferric Sulfate as Coagulant

PUR Laboratory and Field Testing Very effective in visually cleaning dirty water Effective in killing bacteria (> %) and viruses (>99.99%) that cause typhoid, cholera, and hepatitis Effective in removing chlorine resistant parasites like giardia and cryptosporidium (>99.9%) Effective reduction in heavy metals (e.g. arsenic and lead), organics, and pesticides

PUR Health Intervention Studies Diarrhea Reduction - Guatemala (2 Studies, Rural) - Kenya (Turbid water) - Pakistan (Urban) - Liberia (Refugee camp) Arsenic Removal - Bangladesh Six studies, More than 25,000 People showed Average Diarrhea Reduction of 50%

P&G Children’s Safe Drinking Water Program P&G’s global cause P&G Live, Learn and Thrive ® focuses on the development of children in need, ages 0- 13, The Children’s Safe Drinking Water program is our signature global program CSDW is a not-for-profit program with two focus areas – social markets and emergency response

Emergency Relief PUR is easy to transport, shown to be well accepted & used correctly in emergencies Distributed in most major disasters - tsunami, floods, earthquakes, hurricanes, cholera outbreaks in Africa Global partners include: AmeriCares CARE Catholic Relief Services IFRC (Red Cross) Population Services International (PSI) UNICEF World Vision

Social Market Approach Work with international social marketing experts including PSI, CARE Work with community based groups, schools, clinics to create habit change Social and brand marketing to create issue and product awareness Existing programs in 12 countries, more to launch in

School Programs World Vision Malawi PUR provided in schools and sold by local women in community 53% decrease in diarrhea disease among community Absenteeism dropped by 57% Pit latrine coverage increased by 75% CSDW has reached more than 1 million children in schools

PUR Helps People with HIV/AIDS PUR removes chlorine resistant parasites that are fatal to people living with AIDS PUR is helping thousands of people daily to live positively with HIV/AIDS like Jemima Odo

17 P&G CSDW Efforts to Date 12 Social market countries Emergency relief provided in >50 countries Delivered 2.1 billion liters Helped save over 11,000 lives Prevented over 85 million days of diarrhea Goal of 4 billion liters of clean drinking water by 2012

2010 Contributions to Raising Awareness People’s Choice Awards Summit on the Summit: Kilimanjaro SOS Haiti Relief Concert Beneficiary Give PUR Water brandSAVER New CSDW/P&G Brand Partnerships - PUR Water Filtration - CoverGirl - Replay Fragrances

How You Can Help Tell your family & friends about water issues around the world Write a letter to your Representative & encourage them to support water issues Conduct a fundraiser to support water programs in developing countries $1 gives a child clean water for 50 days $7.50 gives a child clean water for 1 year $30 gives a family clean water for 1 year

Follow CSDW on CSDW on Children’s Safe Drinking Water

Donations: free change? The Greater Cincinnati Foundation

Thank you!