Jerry Lease Mailing Standards Joyce McGarvy VP Distribution Building Your Periodicals Business National Postal Forum April 2010 Nashville, TN.

Slides:

Advertisements

Similar presentations

MRI Essentials. MRI: Who Are We?  MRI (Mediamark Research & Intelligence) is the leading provider of multimedia audience research data in the United.

Advertisements

Direct Mail: Powerful, Cost-Effective Formats and Techniques.

The Nuts and Bolts of Periodicals

Glossy supplement to business daily «Vedomosti» Spreads First spread rubles Spreads before Contents in the first tonnel, Spread between Contents.

Lot’s Wife Marketing Kit 2015 Anna Hill - Bill Molloy - Claire Rowe - Jarrod Verity +61 (03)

1 PRINTERS GUIDE TO FOLDED SELF-MAILERS & BOOKLETS National Postal Forum April 13, 2010.

Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.

Poly Bag Promotion Kelly A. Velander May 21, 2003.

Designing and Employing Print

Reduce Postage Costs and Improve Delivery, Combined Mailing Solutions PCC Mailers Forum 2014 September 10 th, 2014 Deborah Damore Fairrington Transportation.

19 Managing Personal Communications 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 19-2 What is Direct Marketing? Direct marketing.

The Importance of Magazines in your Media Mix Linda Hazelwood Executive Director Manitoba Magazine Publishers’ Association 1.

Personalisation of Print Post Business Letter Services.

Discover Your Ancestors 2013/2014 Media Planning Kit.

Chapter eleven Print Advertising McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 1 Media Connecting with Customers Companies demand that media.

Shanley + Associates, LLC Marketing Ideas in 30 Minutes for Religious Publishers Shanley + Associates, LLC 405 N. Wabash Avenue Suite 3009.

Quick Response Codes - QR Codes two-dimensional bar codes for mobile devices Quick Response Codes - QR Codes.

Ian Reeves. B2B magazines  Magazines published to provide information pertinent to their readers’ working lives  Often paid for by subscription, usually.

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina Pavilion BIO 2011 Sponsorship Meeting February 9, 2011 North Carolina Biotechnology.

Chapter 9 Print Media Outline Print media Newspapers Magazines

Folded self- mailer The rules for folded self mailers have not changed…..yet. They are in the Domestic Mail manual and the Quick Service Guide available.

1 (NASDAQ-GS: GSOL) Online  Trade shows  Magazines  Research eMedia Asia’s NEW digital editions: Optimized reading across different devices.

An Overview Rita Cohen Mailers Technical Advisory Committee February 22, 2007.

1 Chapter 5 Advertising: Media Planning. 2 Media Planning “A plan of action to communicate a message to a target market a the right time, and right frequency.”

1 Northeast Area Mailing Industry Focus Group Presentation 6/24/2014.

USPS New Address Requirements For Automation, Presorted And Carrier Route Flat-Size Mail Launch in Presentation Mode (Hitting F5)

Mailing Services Price Change Effective April 17, 2011 January Mailing Services Price Change GBPCC L & L Andrée Kater Manager, Business Mail.

3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.

STATEMENT OF OWNERSHIP PS FORM 3526

Newspapers Chapter 11. Newspapers Newspapers can be relied upon where the message delivery goal requires daily frequency and broad local reach to consumers.

 Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes.

When I open your 3-ring binder: Cover sheet (may be hand drawn) – Your name – English teacher’s name – Portfolio due date – Unique title Table of contents.

MTAC – May 2006 Mailers’ Technical Advisory Committee Address Placement for Flats Sequencing System (FSS) Work Group #101 May 18 th, 2006.

1 Chapter 5 Advertising: Media Planning. 2 Media Planning “A plan of action to communicate a message to a target market a the right time, and right frequency.”

MTAC Workgroup # 87 Update Improving the Drop Shipment Process Washington, D.C. May 18, 2006.

3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.

Types of advertising media

Using Paid Advertising. What is advertising? Paid “air time” on radio or television, or page space in newspapers or magazines.

SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered.

Interior The main idea of the magazine MOY UYUTNY DOM – is to show how to make your house comfortable. Only carefully chosen furniture, wall-papers,

Media Consumption in the Hospital C-Suite Media Consumption in the Hospital C-Suite Results from the Kantar Media Professional Health 2013 Hospital Management.

1 MTAC Periodicals Focus Group Product Development August 15, 2012.

Here is your printable sales presentation template. All areas in red are items you need to customize for your station and market, such as station logo,

1 DESIGN GUIDELINES for the Automation-Compatibility of FLAT-SIZE MAIL Joyce McGarvy & George Hurst Washington DC, February 6, 2003.

1 Update Recommendations for Flat-Size Mail Design MTAC Workgroup #77 Joyce McGarvy George Hurst May 7, 2003 Joyce McGarvy George Hurst May 7, 2003.

[ The Client ] MARKETING OBJECTIVES Sell More Food Items Get More Afternoon Business Sell More Gift Items and Gift Cards Increase Weekday Traffic The Student.

Emap is a media business whose brands inform and connect with the sectors the operate, they are a British based company. Emap is now owned by APAX and.

MTAC – November 2006 Mailers’ Technical Advisory Committee Address Location for FSS Work Group #101 November 1 st, 2006.

 Your magazine must have an original cover and title. Be creative!! Use colors and Pictures!  This cover should stick out to people who would want to.

W w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Ability to think DIFFERENTLY B u l l e t i n f o r c o m m o n l o b b y o f e n.

For Your Business Mail Presented by: (insert name here) Postage Payment Methods.

Histogram The data must be in Frequency Distribution (see presentation if needed) form for Excel to draw a histogram Make your Frequency Distribution active.

14.2 Media Measurement and Rates

Print media Daniel Dingha AB70620.

Agenda Welcome 10 minutes (Speaker/Video) (10-15 mins)

BRAND Soaplife “Written by true soap lovers, Soaplife has more news, more gossip, more stars than any other soap title.” Editor, Hellen Gardner Soaplife.

Chapter 11 Using Magazines Magazine Pros Reach narrowly targeted audiences Provide strong visuals Offer some form of regional and/or demographic.

Chapter 12 Evaluation of Print Media: Magazines and Newspapers

Microsoft Office Access 2003

Media Rates After finishing this section you will know:

New Address Standards for Commercial Flats

How to Create a Magazine

By Travis Phillips ©Big Dog Education

Chapter 12 Evaluation of Print Media: Magazines and Newspapers

Media Planning and Placement

Price Change 2019 January 2019.

Magazine Layouts.

D. Marketing a Small Business

Insert Presentation Title Here Insert Presentation Summary Here

Presentation transcript:

Jerry Lease Mailing Standards Joyce McGarvy VP Distribution Building Your Periodicals Business National Postal Forum April 2010 Nashville, TN

Agenda Publication Title Publication Title Half Cover Wrap Half Cover Wrap 3D Glasses 3D Glasses Polybag-Supplement/Bound Publication Polybag-Supplement/Bound Publication New Supplement Rules to Bound Publications New Supplement Rules to Bound Publications Label Carriers Label Carriers Publisher’s Letter Publisher’s Letter(New)

Agenda Extra Issues Extra Issues Circulation Stickers Circulation Stickers Advertising Stickers Advertising Stickers Blow in Sub Card Blow in Sub Card Blow in Advertisement Blow in Advertisement Taste Strip Taste Strip

Agenda Bound CDs Bound CDs Ride-Along Ride-Along Standard Mail Piece Standard Mail Piece Ads That Look Like Edit Ads That Look Like Edit Cover Wraps Cover Wraps The Future The Future

Publication Title Publication Title

Half Cover Wrap

3D Glasses

Polybag - Supplement to Bound Publication Supplement to Advertising Age

Loose Supplement to Unwrapped Bound Publications Supplement to

Label Carriers

Polybagging Letters from the Publisher Dear Readers, Clients and Friends: Want to know what some of the world’s most influential car-magazine readers think are the best vehicles? Welcome to AutoWeek’s annual “America’s Best” issue. Inside, our subscribers choose the hottest, sexiest, most desirable cars…

Polybagging Letters from the Publisher Dear Marketer, Dear Marketer, Welcome to your first issue of B to B Magazine, the magazine for marketing strategists… Welcome to your first issue of B to B Magazine, the magazine for marketing strategists…

Extra Issues

Circulation-generated Stickers

Advertiser Stickers

Blow-in Card Circulation

Blow-in Advertisement

Taste Strip Television Show Coca-cola

Rolling Stone September 2007 CBS’s series Cane

CDs Bound into Page

Objects as Ride-Alongs

Standard Mailpiece Polybagged with B to B

Ads That Look Like Edit ADVERTISEMENT

Cover Wraps Cover Wraps Circulation (Front)Advertising (Back)

What About the Future? Enhancements to rules governing pages and multilayer pages Enhancements to rules governing pages and multilayer pages Supplements to bound Periodicals Supplements to bound Periodicals Product samples in Periodicals Product samples in Periodicals Attachments/protective covers Attachments/protective covers

Thank You!

To Review Question #1 - The maximum weight for a Ride-Along with a Periodicals publication is 3.3 ounces. True or False? Question #2 - An “Extra” issue to a Periodicals publication is included in the “statement of frequency.” True or False? Question #3 - Any supplement to Periodicals publication may consist of 100% advertising. True or False?