National Rape Evidence Project Proposal

What is NREP? The National Rape Evidence Project (NREP) is a national campaign founded by Howard Safir, former Police Commissioner for the City of New York. What is its purpose? Collect and distribute private funds to local law enforcement agencies to support expedited DNA testing for 20,000 to 40,000 rape evidence collection kits currently stored in police departments across the U.S. Increase public awareness of the number of backlogged kits and the need for systematic change in order to prevent the backlog from recurring introduction

legal information What about the Statute of Limitations on crimes? At least 19 states have no statute of limitations for the prosecution of serious sex offenses. At least 12 more have extended their criminal statutes of limitation for sex offenses where there is DNA evidence. Currently there is a bill in Congress named DNA Sexual Assault Justice Act of 2002 that would remove the expiration of the statute of limitations in cases where an offender is unknown by anything other than the DNA profile

Why? To raise funds to solve crimes and prevent crimes Help victims and their families How is this measured? Philanthropic originations The success of this site will be measured by the amount of funds raised to support the cause Organizations The success of this site will me measured by the number of sponsors affiliated with the program Survivors / Survivor Supporter The success of this site will be measured by the personal stories collected from survivors and supporters The success of this site will be measured by the relationships build with other support organizations, that will lend credibility to this initiative. objective

identity First iterationFinal result

target audience Three Pronged Philanthropic organizations Philanthropic individuals and/or supporters of survivor networks will be able to donate funds various ways through the site. Survivors Kit processing will give details and contact information about getting funding in their local precinct to process rape kits. Support pages will include information on the following topics What to do if you are a victim of a rape What to do if someone you know is a victim How to protect yourself against rape Links to support organizations Local support search Philanthropic individuals Philanthropic individuals and/or supporters of survivor networks will be able to donate funds various ways through the site.

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User 1 Shannon Preston Shannon Preston is a homemaker in Louisville, KY. Her sister was is a rape survivor. She wants to find out if there are any community support programs that she could attend with her sister. She also wants to obtain materials for prevention so that she may educate herself as well as teach her daughter how to protect herself. Shannon has a PC at home with a 56k modem connection. She is familiar surfing the Web and using her client. Shannon found out about The National Rape Evidence project from a promo spot on The Oprah Winfrey Show that she watches during the day. She is going to research information about local support in her area on the NREP site. use cases

User 2 John Hartley John is an account executive for a Fortune 500 company in Atlanta, GA. He is interested in investing and contributing to charity. He heard about The National Rape Evidence Project through an list that he subscribes to. John is computer literate. He has a laptop with a DSL connection at home and a T1 connection at work. John is going to go to the National Rape Evidence Project site to find out information about the organization and make an online donation and may be interested in information on how to involve his company in contributions. use cases

User 3: Paula Beetles Paula is a veterinarian in Berkley, CA. She also leads a women’s study class twice a week at UC Berkley. She is interested in becoming more involved in supporting survivor organizations. She learned about The National Rape Evidence Project through a banner ad on one of the Web site’s that she visits regularly. Paula is going to The National Rape Evidence Project Web site to learn about the organization. She will visit the message board and leave a message for people in her area interested in starting a local support group to her. use cases

Marketing Mass s Television Link Exchange traffic

competitive analysis

interface design Color Usage The use of blues and black with a warm tone of orange Images Images of women and young children will be used Tables Tables will be fixed

budget Budgeting information open to negotiation. Contact: