Snowboarding Helmet Improvement Julie Johnson © This idea belongs to Julie Johnson, June 2, 2006

Abstract Safety is important for optimum enjoyment of winter sports. Many times it is the simple falls that cause concussions or broken bones, especially during your first experience. –25% of injuries from snowboarding occur on someone’s first trip and 50% occur in the first season. Ice can cause your board slide out from under you causing you to fall and hit your head on a patch of ice. –Ice is hard to see at night © This idea belongs to Julie Johnson, June 2, 2006

Abstract People are not comfortable in extreme temperatures. –Many people will suffer zero degree weather for good conditions. Facemasks may cause extra pressure on the back of your head when wearing a helmet. © This idea belongs to Julie Johnson, June 2, 2006

Abstract My improvement simply combines the facemask and the helmet to continue to protect the head and keep the face warm without unwanted pressure. © This idea belongs to Julie Johnson, June 2, 2006

Claims Comfort –Less Pressure –Warmth without extra fabric Adaptable for warm and cold locations Cheaper to by this helmet than buy a helmet and a facemask separately © This idea belongs to Julie Johnson, June 2, 2006

Description of Materials and Functions Helmet –Should be snug, have no gaps, and not touch the back of your neck Facemask –Polyester fleece/neoprene –Very warm and lightweight –Already exists Velcro –Used for easy attachment of the facemask to the helmet © This idea belongs to Julie Johnson, June 2, 2006

Antecedents or Similar Products 7,010,813 – Helmet with vents 6,732,681 - Sports helmet 6,932,150 - Vent type for helmet Schuessler Neck Gaiter Turtle Fur Shellaclava Polyester fleece/neoprene Facemask © This idea belongs to Julie Johnson, June 2, 2006

Manufacturing Costs * Assume 30% markup from manufacturing to retail cost * Helmet - $77 –Average Retail cost of a helmet is $110. Facemask - $12 –Retail price of facemask $20 Velcro - $0.11 –3/8” wide, 12 inches/helmet at $0.33/yd Labor - $1 –6 minutes per helmet or 10 helmets/hour © This idea belongs to Julie Johnson, June 2, 2006

Marketing vs. Profit Total Cost: $86.11 Increase 30% for retail price: $ –$12.92 is profit –$12.92 goes to marketing Compared to buying both separately –Helmet $110 –Mask $20 –Net savings of approximately $18 © This idea belongs to Julie Johnson, June 2, 2006

Anticipated Market and Client Base Children to adults in mid 30’s Beginners Ski and Snowboard Shops –Chicks, Big 5, REI, Sport Chalet Mountain Resorts –Mountain High, Bear, Mammoth Online © This idea belongs to Julie Johnson, June 2, 2006

Projected Profits Profit of $12.92 per helmet 40 helmets store per season 100 stores 4000 helmets sold a season Total profit of $51,680 per season © This idea belongs to Julie Johnson, June 2, 2006

Summary Simple improvement Save money Keep you comfortable and safe © This idea belongs to Julie Johnson, June 2, 2006

Any Questions? © This idea belongs to Julie Johnson, June 2, 2006 For more information on this idea please me at