E-Retailing: The Present and The Future. Retailing comes at the end of marketing channel. Word “Retail” has been derived from the French word Retailer.

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Presentation transcript:

E-Retailing: The Present and The Future

Retailing comes at the end of marketing channel. Word “Retail” has been derived from the French word Retailer Means “to cut a piece” or to break bulk” High-intensity competition industry and second largest globally. 2 Basics of Retailing

World’s largest private sector contributing 8% of the GDP (global) and 14% of our GDP. Employ one sixth of labor force. India's retail market is estimated at $470 billion in 2011 and is expected to grow to $675 bn by 2016 and $850 n by 2020 Second largest sector which provides employment to more number of persons. India is classified in to the fifth most attractive retail destination and second among the countries in Asia with 1.2 billion people 3 Why Retail Management

This is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser 2008 census,about 3.6 percent of all retail sales were occurring online. Indian e-tailing industry is estimated at Rs 3,600 crore (US$800 mn) in 2011 and estimated to grow to Rs 53,000 Crore ($11.8 billion) in E- Retailing

India has an internet user base of about 137 million as of June 2012 (Hindustan Times, 31 December 2012). Demographic Dividend The number of mobile internet users is going to reach 155 million in India by the end of March 2014, and 185 million by June 2014 by the Internet & Mobile Association Of India (IAMAI) Socio economic profile of Indian Consumer is changing. Why E-Retailing in India

B 2 C C 2 C Types of E-Retail Formats

Service Retailing Product Retailing Food Retailing Types of E-Retail Formats

Touch and feel factor Clutter Customize communication for every customer Fear On time delivery E-Retailing: Challenges

Interactive media Mobile commerce E-Retailing: Current Trends

Face book Display advertisement on the basis of your browser search history Interactive Media: Facebook

Shoppers Stop Engaging Via #sstweetstore So if your stars are aligned perfectly today, start tweeting with the hashtag #sstweetstore and who knows if your tweet is on the lucky time, you could win surprises Interactive Media: Twitter

Blogs Customer forum Comparative sites Interactive Media: Blogs

A barcode is a machine-readable optical label that contains information about the item to which it is attached it contains Product details Contact details Offer details Event details Competition details A coupon Twitter, Face book, MySpace IDs A link to your YouTube video QR Codes

Augmented Reality Technologies/Google glass Google Glass is a wearable computer with an optical head-mounted display (OHMD) Mobile app’s and QR code Speed up Delivery: Amazon.com delivery through drone E-Retailing: Emerging Trends

Virtual Stores

Ray ban Virtual Mirror

Mobiles App’s eBay’s Fashion allows consumers to try on clothing virtually Amazon’s Flow app lets shoppers point a Smartphone camera at a book or DVD to see Amazon’s price and customer reviews. Buying,Compare the price and find out the most economical price Emerging Trends: Mobile app’s

Quick delivery (amazon futuristic plan to delivery through drone) Cognitive search history can replace browser search history Distinction between Physical Buying and virtual buying will end. Customized product and services Future of E-Retailing