Bachelor of Retail and Business Management [BRBM]

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Presentation transcript:

Bachelor of Retail and Business Management [BRBM] Associate Professor Jonathan Elms (Sir Stephen Tindall Chair of Retail Management) and Dr Andrew Murphy School of Communication, Journalism and Marketing

New Zealand’s first named retail degree programme Developed in partnership with the retail industry Flexible: a 3-year (full-time) degree also available part- time, at the Albany campus and via distance learning Students specialise in retail operations, buying, merchandising, marketing, team leadership & strategy Includes internships in each ‘year’ of the degree for practical on-the-job learning experiences and industry connections Graduates combine generic business skills with retail- specific expertise, ready for managerial and leadership roles in stores, online environments and support functions

Structure Foundation: 100-Level papers Operations and Support: 200-Level papers Strategy: 300-Level papers Specialism: Minor (200- and 300-level in a range of subjects) Internships: at 100-, 200- and 300-level

Core Papers: 100-level (15 credits) 290.102 Fundamentals of Retailing 155.110 Retail Law 115.109 Introduction to Business Data Analysis 115.102 Accounting 115.104 Principles of Marketing 115.106 Economics 115.107 Manangement Information Systems 115.108 Organisations and Management 290.101 Retail Practice Internship

Core Papers: 200-level (15 credits) 290.202 Retail Operations 290.203 Retail Buying and Planning 290.204 Store Design and Visual Mechandising 114.240 Organisational Behaviour 156.231 Strategic Marketing Management 156.232 Consumer Behaviour 240.260 Logistics and Supply Chain Fundamentals 290.201 Retail Knowledge Internship

Core Papers 300-Level (15-30 credits) 290.302 Retail Strategy & Business Planning (15) 290.301 Retail Experience Internship (30) 152.304 Managing Services (15)

Minors (specialism) Minors Business Information Systems and Electronic Commerce Design (based at the Wellington campus) Management and Entrepreneurship Marketing Logistics and Supply Chain Management (block-taught at Albany) Students may complete minors from any undergraduate degree within the University for which recognised minors are specified

Contacts Jonathan Elms Liz Eckhoff j.r.elms@massey.ac.nz e.m.eckhoff@massey.ac.nz 0800 2 RETAIL massey.ac.nz/retail