GLOBAL RETAIL Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador.

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GLOBAL RETAIL Global Retail Departments
Presentation transcript:

GLOBAL RETAIL Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping

Global Retail Departments Business Development Business Controlling Development VP Global Retail Training & Development Merchandise Management Visual Merchandising Concept Management

Own & Operated vs. Franchise stores

Distribution ECCO HQ Regional Offices Tanneries Shoe Factories

Commercial Planning The store as a Media

Commercial Planning Meeting the consumer buying behaviour

Commercial Planning The 4 levels of in-store communication

Visual Merchandising The 5 media/zones in the ECCO store

Visual Merchandising Window campaigns

Visual Merchandising In-store campaigns

The Brand Ambassador Selling Programme

Global Mystery Shopping Programme

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