Harvard Business Review By: Warren G Bennis and James O’Toole Presentation By: Czarina Agravante

What Business School Should Be About... Academic discipline Educate practitioners Create knowledge through research

What Changed ? Fail to impart useful skills Fail to prepare leaders Fail to install norms of ethical behavior Switched objective to conduct scientific research Question of judgment

What Affected the Change Professors Tenure Adjunct Scientific Research Publications What Gets Taught

Regaining Relevance Business is not a scientific discipline but a profession Four Key Elements Accepted body of knowledge System that certifies individuals have mastered the knowledge before practice Commitment to public good Enforceable code of ethics

Looking Ahead Business schools have embraced scientific rigor Forsaken other forms of knowledge Unstoppable trend toward specialization Most effective levers Personnel policies related to recruitment, promotion, tenure ect. Must create own standard of excellence