Agilent Restricted July 2011 Page 1 Month 07, 2011 Group/Presentation Title.

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Agilent Restricted July 2011 Page 1 Month 07, 2011 Group/Presentation Title

Agilent Restricted About Retail Shops 1. What are retail shops? Agilent Basic Instrument Division works with distributors around the world to sell handheld test tools for the industrial and electrical tool (IET) market segment. To make this happen, we are focusing on sales and marketing communication tools that are specifically designed for retail distributors. Creative banners, advertisements, merchandising and web tools were created for retail and shop-front use to promote these handheld test tools. Page 2 Month XX, 201X Group/Presentation Title

Agilent Restricted Key considerations for retail shops: 1.The shops are packed with a lot of products of different brands which includes Agilent and its competitors. 2.Shop owners fully utilize every single inch of space to advertise products 3.Customers usually walk in to buy their preferred brand. An interesting retail tool can attract their attention to our brand and get them to ask about our product. Page 3 Month XX, 201X Group/Presentation Title

Agilent Restricted Sample of Distributor Retail Shops Page 4 Month 07, 2011 Group/Presentation Title Handheld oscilloscope mock-up in front of the shop with LCD TV as the display.

Agilent Restricted Sample of Distributor Retail Shops Page 5 Month 07, 2011 Group/Presentation Title Standard layout and look of a retail shop selling handheld instruments.

Agilent Restricted Sample of Distributor Retail Shops Page 6 Month 07, 2011 Group/Presentation Title Poster in Simplified Chinese in the retail shop

Agilent Restricted Sample of Distributor Retail Shops Page 7 Month 07, 2011 Group/Presentation Title Some of the shops are bigger in size but they sell a lot of products as well. The 3-D concepts can be made into items that are to be placed on the trade counters.

Agilent Restricted Sample of Distributor Retail Shops Page 8 Month XX, 201X Group/Presentation Title