2007/2008 Communications Plan

Page 1 Agenda  Deussen: Capabilities Update  Deussen & BGTRD: Financial Review  Deussen & BGTRD: Account Review  07/08: BGTRD Key Issues  07/08: BGTRD Plan Page 1  Deussen: Capabilities Update  Deussen & BGTRD: Financial Review  Deussen & BGTRD: Account Review  07/08: BGTRD Key Issues  07/08: BGTRD Plan Agenda

Page 2 The Garden Groom National Product Launch  Goal Introduce the world’s first cut and collect hedge trimmer to Canada and the US  Strategy Appeal to emotional needs for an environmentally-friendly, efficient, and/or safe tool Overcome super-premium price barrier Grow name recognition to pave the way for future Garden Groom products

Page 3 Results  From 0 to 5,000 units sold in 6 months  51% of online and phone sales made within 2 weeks of local media placement Newspapers most influential (77%) Additional 23% — website, radio, television, and magazines  Additional sales avenues due to exposure Increased catalogue outlets from 3 to 10 Two QVC appearances Skymall  Retail strategy accelerated due to media coverage 2 major US retail chains in negotiation Retail sales originally planned for summer/fall 200 bumped up to summer 2006

Page 4 Perfect Pairings A Culinary & Cocktail Experience  Objectives Reinforce brand as innovative leader Move beyond design platform Expand client base without harming existing equity  Strategy Create image that appeals to those in the food and style industries, as well as mainstream consumers Partner with brands established in those industries

Page 5 Distributor Training & Motivation

Page 6 The Concept  Partner with Gourmet and GQ to deliver consumer brand experience  An evening of lively competition, top-notch cooking, and inspiring cocktails draw guests into the world of Bombay Sapphire  Two hand-selected consumer teams go head- to-head to create the ultimate pairing of a Bombay Sapphire cocktail and a gourmet dish Teams work with top local chefs and mixologists, giving them a chance to live out their culinary dreams and get creative with true mentors Local celebrities and event guests will select a winning team and crown the Perfect Pairings champions

Page 7 The Talent  Consumers — 4 teams of 5 per market Hip-metro men and women who love a gourmet meal, a great cocktail, and aesthetically pleasing setting  Chefs — 4 per market Top chefs from hot restaurants in each market Gourmet proposed; brand team and Deussen approved -Nationally recognized names garner PR  Mixologists — 4 per market Top “bar-chef” type bartenders with a keen palate and classic skills Selected by local RMs and DMMs for trade leverage  Local Celebrities and Influencers GQ and Gourmet secure celebrity Hosts, MCs, DJs, and guests Both publications tap lists to populate room with target consumers

2007/2008 Communications Plan