INFORMATION STRATEGIC & ANNUAL PLANNING: GROWTH THROUGH SHARING E-LEARNING CPA LEADERSHIP FORUM CHAD COOK KATHERINE BURIK 1 © Cook Consulting LLC 2013 All Rights Reserved

STRATEGIC PLANNING Strategic Plan Analysis Mission Vision Strategies Values Action & Growth High level view Provides direction Supports execution 2 © Cook Consulting LLC 2013 All Rights Reserved

What is important? How will we measure? What are trends? How do we stack up? 3 ANALYSIS © Cook Consulting LLC 2013 All Rights Reserved

MISSION 4 Why does this organization exist? What makes it special? Why do we care? © Cook Consulting LLC 2013 All Rights Reserved

What to be want to be in 5 years? What will we look like? Who will we serve? 5 VISION © Cook Consulting LLC 2013 All Rights Reserved

How will we accomplish the vision? 6 STRATEGIES © Cook Consulting LLC 2013 All Rights Reserved

How will people behave? 7 VALUES © Cook Consulting LLC 2013 All Rights Reserved

ANNUAL PLANNING A PROCESS Built on strategic plan Guides annual action Simple, clear, actionable, understood 8 © Cook Consulting LLC 2013 All Rights Reserved

Who? Does what (accountability) What? Is the plan (plans) When? Is it due (measures) Where? Will it happen (plans) Why? What is the strategic advantage (goal) How? Will we make this happen (resources) ASSIGN AND ALLOCATE 9 EVERYONE HAS A ROLE © Cook Consulting LLC 2013 All Rights Reserved

Fewer interruptions Initial session 1 to 3 days Renewal ½ day or full day OFFSITE IS BEST 10 © Cook Consulting LLC 2013 All Rights Reserved

CRITICAL FACTORS: 11 Team building Coming to agreement Number of people Pre-work © Cook Consulting LLC 2013 All Rights Reserved

TYPICAL AGENDA STRATEGIC PLAN 5 to 15 min 10 to 15 min 4 to 6 hours 2 hours 1 to 6 hours 1 to 4 hours 1 to 2 hours ½ to 1 hour 15 min ANNUAL PLAN 5 to 15 min 10 to 15 min 2 to 4 hours 2 hours 1 to 6 hours 1 to 4 hours 1 to 2 hours ½ to 1 hour 15 min Welcome……………………………. 1: Overview………………………… 2: Trends and factors…………….. 3: Review previous plan…………. 4: Draft mission or share drafts... 5: Develop plan components…… 6: Validate………………………….. 7: Next steps………………………. 8: Close…………………………… Strategic plan = in depth analysis Annual plan = continuous improvement © Cook Consulting LLC 2013 All Rights Reserved

Identify options that result in sustainable outcomes Commit to options Take time Be accountable for agreed upon results OBJECTIVES 13 © Cook Consulting LLC 2013 All Rights Reserved

PLANNING STRATEGIES 14

TEAMS Execute plans & achieve results SO Include team building exercises to get the most out of your planning 15 TEAM BUILDING STRATEGIES © Cook Consulting LLC 2013 All Rights Reserved

Critical to share strategic and annual plans Get input and feedback Answer questions Understand roles Build engagement 16 CASCADING THE PLAN © Cook Consulting LLC 2013 All Rights Reserved

17 TOWN HALL MEETING 1.Welcome 2.Purpose, goals 3.Share strategic plan components 4.Small group break out 5.Debrief with full group 6.Capture high priority concerns, ideas, additions 7.Share next steps © Cook Consulting LLC 2013 All Rights Reserved No tables – only chairs Flip charts for every 5 to 7 people Small group breakouts to process the 4 questions  What do you like?  What concerns you?  What questions?  What to add? Follow up with work groups or departments

Leaders share feedback Expect requests for adjustments Make minor changes to methods, not overall targets 18 EXECUTION © Cook Consulting LLC 2013 All Rights Reserved

Everyone participates Regular high level progress reports – short, with milestones Manage project plans 19 EVERYONE NEEDS A GOAL © Cook Consulting LLC 2013 All Rights Reserved

Check for progress Post charts and graphs Plusses and minuses Coach and remove barriers Talk to people Celebrate results! 20 SUSTAINING THE PLAN © Cook Consulting LLC 2013 All Rights Reserved

Plan in advance so you don’t waste time Pick methods that work for your leadership team Communicate… often Consider options Hold each other accountable 21 KEY TAKE-AWAYS © Cook Consulting LLC 2013 All Rights Reserved

Katherine Burik, Partner, The Interview Doctor, Inc.® Chad Cook, Chief Catalyst, Cook Consulting Group, LLC (330) © Cook Consulting LLC 2013 All Rights Reserved

INFORMATION STRATEGIC & ANNUAL PLANNING: GROWTH THROUGH SHARING CPA LEADERSHIP FORUM Katherine Burik The Interview Doctor, Inc. Link with Katherine on LinkedIn Chad Cook Cook Consulting LLC Link with Chad on LinkedIn 23 © Cook Consulting LLC 2013 All Rights Reserved

24