POLICY AND PLANNING OF TOURISM PRODUCT IN ASIAN COUNTRIES TOURISM PRODUCT DEVELOPMENT IN CAMBODIA ADRF 6 th Final Meeting June 7-8,2004 Bangkok, Thailand Professor: NAN Soknov Department of Business and Management Institute of Humanities and Social Sciences Royal Academy of Cambodia, Tel: (855) , Fax: (855)

 Introduction  Tourism Product and Accommodation Tourism Product Motivation Statistic of Tourism in Cambodia Infrastructure  Tourism Product Development  Conclusion

Introduction -Cambodia Location -Tourists attraction sites -International visitors arrival to Cambodia

Tourism Product and Accommodation  TOURISM PRODUCT MOTIVATION -Historical Motivation Cambodia is a country has many heritage for tourists attracted: The Museum, Monuments, Royal Palace and Historical buildings. The Angkor Complex and other Important temples.

-Culture Motivation Traditional crafts and Contemporary arts are an important attraction for tourists and source of income for Cambodians. Tribe villages, livelihood, and their traditional. Festivals, floating villages and other events.

-Sustainable Tourism Conservation of tourism products Cultural Resources Natural Resources The policy of tourism products Enhancement of Accommodation Enhancement of Infrastructure

 STATISTIC OF TOURISM IN CAMBODIA -Compared of Tourists visit in 2001, 2002 and 2003 Tourists visit in 2001 Total: 604,919 Tourists visit in 2002 Total: 786,524 Tourists visit in 2003 Total: 701,014

-All visitors from top ten countries in 2001 and 2002 : NoVisitor 2001 Rank 2002 Rank %Share 1U.S.A37, , China 32, , France23, , Taiwan23, , Japan17, , U.K17, , Thailand17, , Malaysia15, , Australia13, , Singapore10, S.Korea 25,

Visitor 2002 Rank 2003 Rank Japan96,796188,4011 U.S.A79, ,1232 China 32, ,6646 France49, ,3965 Taiwan32,149537,3457 U.K24,565850,2664 Thailand26,099635,7188 Malaysia15, ,28511 Australia22,240926,63810 S.Korea25,864762,2713 Vietnam28,6109 -All visitors from top eleven countries in 2002 and 2003 :

Top eleven countries arrivals in Cambodia 2002 and

-Top ten of visitor arrivals

-Visitors arrival in Cambodia by month in 2002,2003 and 2004 Source: Report Year Book 2002 of MOT

-Vision of visitor arrivals in Cambodia TOURIST ARRIVALS Source: CANTA vision of cultural tourism

-Infrastructure of Cambodia Gateway: In Cambodia, we have many gateways for tourists pass to visit in the country. Airports: International Phnom Penh and International Siem Reap airport. Land and ports: Poi Pet, Cham Yeam, O Smach, Phnom Den. Water ports: Cham Yeam, Sihanouk Ville, Don Kralor, Kaam Samnor,etc. Railways: For domestic passengers. It has plan to connect for the international rail in the future soon.

Transportation In the early 2004 we have over 150 flights per week. The flight of Bangkok airway is over 14 flights per week, Thai airway international is over 14 flights per week, and Vietnam airlines is over 30 flights per week, and there are many flight from other in Asian countries and from Europe.5

Lodging: Hotel: Number of Hotels and Number of Hotel Rooms: 1998:216 hotels = 8,147 rooms 1999:221 hotels = 9,114 rooms 2000:240 hotels = 9,673 rooms 2001:247 hotels = 10,840 rooms 2002:267 hotels = 11,426 rooms

Guesthouse The Guesthouse in the areas of Phnom Penh, Siem Reap, Sihanouk ville guesthouses = 1,510 rooms guesthouses = 1,897 rooms guesthouses = 3,233 rooms guesthouses = 3,899 rooms guesthouses = 5,748 rooms

Food Service The Restaurant in : restaurants restaurants restaurants restaurants restaurants

Establishment of lodging and food service Source: MOT Report Year Book 2002

Service of Tour-Guide Since 1998 there has been strenuous effort to select and train the tour-guides, such as: English, French, Korean, Thai, Chinese, Japanese speaking guides. From there were over 6200 guides. Travel Agencies As with other tourism related services, the number of travel agencies has increased annually. Remarkably, at beginning of 2001, there were some travel agencies established at Poi Pet.All of travel agencies in Cambodia there were over 245 and over 174 head offices, and over 75 branch offices.

Tourism Product Development  TOURISM PRODUCT DEVELOPMENT Often, cities that leave the most indelible impression on their visitors are those with distinct areas that exude an irresistible appeal. Cambodia itself is still not generally perceived to be a distinctive and multi-faceted destination because our various attractions, and some of which are not world-class, lack a unifying character that will create that subtle and yet pervasive sense of place. Therefore, to make our visitors stay in Cambodia truly memorable, longer stay the evolution and development of a unifying character of themes for our existing areas is essential.

-Historical -Cultural Development-Natural Products: -Infrastructure -Lodging and Food Services -Human Resources Development PeopleNatural

-Conservation of hard assets and soft assets: + Hard Assets: We have many temples and historical site for tourist attract. +Soft Assets: We have traditional arts, dancing, culture, style life, tribe, etc. Increase the production of accommodation for tourist destination and export to International Free Markets.  Historical and Cultural Development

Development and Conservation of Traditional Arts -Khmer classical and folkloric dance, music and drama and especially Apsara dancing are of much interest to tourists performances should be scheduled frequently in the tourism areas so that more tourists can view them, but with high quality standards maintained. Dr. B.H Socheat Khemro

 Natural Development -Develop on the Natural feature and some attraction sites. -Conservation and Protection of Tonle Sap lake, Mekong river -Conservation of birds and wildlife, -Beach, marine areas, and some islands, especially the Koh Rong island. By: OSMO

 Infrastructure Development - Road development International Road Asian road : 574km -Road No 5 (407km): Poi Pet(Thailand border)- Battambang-Phnom Penh. -Road No 1 (167km): Phnom Penh-Bavet (to Vietnam). National Road -Road No 6 (385km): Sisophon-Siem Reap- Phnom Penh. -Road No 4 (226km): Sihanouk Ville-Phnom Penh.

Road Planning Road No 67 (147km): Anlong Veng (Chorm and Sragnam gateway) to Siam Reap. After completion of nation wide road network, large traffic volume with high speed will be an issue on one hand, and connecting with neighboring countries with higher standard road. In line with this, realization of Asian Highway will be taken place. THAILAND LAOS VIETNAM Tonle Sap Lake Angkor Wat International Road R No: 5 R No: 1 R No: 7 R No: 6B Note: Country Border International Highway National Highway Great Lake Mekong River

Railway Planning Phnom Penh Poipet VIETNAM THAILAND LAOS Tonle Sap lake Mekong River Note: Country Border International Railway Construct in the future Great Lake Mekong River The Cambodian railway system operates two single line of one meter gauge from the capital Phnom Penh. One line runs in a generally north-west direction called “the old line” through the localities of Kandal, Kampong Speu, Kampong Chhnang, Pursat, Battambang, and Banteay Mean Chey. This line was buil into four steps of the total length 386km. The other line used to run in a generally south west direction call “the new line”

through the localities of Kandal, Kampong Speu, Kampot, and Kampong Som. This line total 262km was built in In the future will upgrad the railway for international high way from Pio Pet (Thailand border) to Phnom Penh and continue to Bavet (Vietnam boder).

Lodging and Food Service The number of tourists is remarkably increasing over years so hotel room must reply to their needs. It is necessary to forecast the hotel room demands for the coming years. HRIT = (T x ALS x 98 %) / (365 x 1.7) HRIT = Hotel Room for Inbound Tourists T = Tourist Arrivals ALS = Average Length of stay (5.8 days in 2002) 98 % = 98 % of Tourist stay in hotel (Report on recapitulation of tourism year , MOT) 1.7 = Average bed per room (Report on recapitulation of tourism year , MOT)

Vision of Hotel Room increase

Food Service A variety of cuisine is available in the restaurants including Khmer, Chinese, Korean, Japanese, Indian, Thai, European, French, American and Russian. There has been a great increase in the number of restaurants in recent years, especially development of restaurant and beer garden. The quality levels of restaurants range from standard to luxury.

Human Resources Development - Exchange the scholar for tourism course - Guide training course for Asian countries - Tourism training and Education - Social safety, health care - Training for Hospitality Service - Community Caring - Foreign aid funding

Conclusion The government has implemented and the future plan : -Cooperation to attract foreign. -Local investment to product the facilities for tourism destination. -Asian Product for Asian destination. -Cooperation of Asian Planning of Tourism. -Development of tourism infrastructure. -Conservation and Protection of Cultural and Natural Assets. -Human Resources Development and Enhancement each other in Asian Countries.

Reference -Report Year Book 2002 of MOT and Cultural tourism Vision of CANTA -APSARA Authority reports, Kye-Sung Chon: Tourism in Development Countries, Report of Tourism Department of Province -Comprehensive Study on Reconstruction and Development of Cambodia, 1992.

Thank you for your attention ! Prof. NAN Soknov Royal Academy of Cambodia