Mobility for Millennials: How Best to Service the New Majority Dave Marron NuCompass Mobility Brynne Herbert (MOVE Guides) Kari Boardman (eBay) Michael.

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Presentation transcript:

Mobility for Millennials: How Best to Service the New Majority Dave Marron NuCompass Mobility Brynne Herbert (MOVE Guides) Kari Boardman (eBay) Michael Krasman (UrbanBound)

The Times They Are a-Changin “ Out with the old. In with the new. Goodbye ‘80s. Hello future. It’s time to reprogram your brain and learn what the new RadioShack is all about. ”

Real Estate Banking Travel Evolution

Real Estate

Banking

Travel

Through the Years “The Greatest Generation” (Before 1928) Generation that fought and won WWII “The Silent Generation” ( ) Conformist and civic instincts “The Baby Boomer Generation” ( ) Spike in fertility after WWII “Generation X” ( ) Baby Bust = post-WWII baby boom “The Millennial Generation” (After 1980) First generation to come of age in new millennium

Meet the Millennials Largest cohort since Baby Boomers 50% of the US workforce by % of the global workforce by 2025

Profile Age 25 No Kids Renters Use Social Networks Value Flexibility Tech-Savvy

Values 80% expect to live and work abroad 60% would take an international assignment for career development 84% want to arrange services on their own

“Gen X is tech-savvy, while Gen Y is tech-dependent.” 90% of Millennials check their , texts, and social networks before they get out of bed

Technology Gap Millennials manage information differently Grew up with the internet Desire instant gratification Text/ – not phone Less concerned with privacy – live life in public Want clear visibility Desire structure Cross-platform access

Relocation Technology Education Destination information curated for employee Teaches about relocation process Creates excitement (e.g. housing; neighborhood; schools; transportation)

Relocation Technology Managing the Relocation Allows employee to move at own pace 24/7 support online Centralized location for data and decisions Communication hub for all parties Provides supplier network with instant access

Relocation Technology Policy and Budget Distribute lump sum Manage personal relocation budget Handle employer-covered categories Track and report on progress Assistance with understanding tax implications

Assignee Profile Age Marital Status Position in Company Benefits Package Preferences Outlook on Opportunity

Mobility Manager Profile Age Background Experience Time Devoted to Relocation

Future of Relocation: Five Years Out