UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.06 Recognize current fashion trends.

Terminology related to recognizing current fashion trends Classic: A style or design that continues to be popular over an extended period of time even though fashion changes. Classics remain in fashion year after year. –Examples: blazers, denim blue jeans, and penny loafers. Color: Hue; a visual sensation, element of design; the most important factor when a retailer sells a garment. Design: A particular or unique version of a style featuring an original arrangement of parts, form, color, fabric, line, and texture. Details: Specific elements (collar, sleeves, shoulder treatments) within a silhouette that provide form or shape.

TERMS Fad: A temporary, passing fashion that has great appeal to many people for a short period of time. Fashion: Styles that are accepted and used by a particular group of people at a given time. Faux: Fake, imitation. Garment: An article of wearing apparel such as a dress, suit, coat, evening gown, or sweater.

TERMS Hue: Technical name for color; the name given to a color, such as red or yellow, that distinguishes one color from another. Line: A group of styles and designs that are produced and sold as a set of new selections for a given season. Silhouette: The overall form or outline of an outfit or clothing style. Style: A design, shape, or type of apparel item distinguished by the particular characteristics that make it unique; basic characteristics or distinguishing features of a garment.

Terms Texture: The way a surface looks and feels, including garments and accessories. Trend: The direction of movement of public acceptance of color, texture, and silhouette in fashion. Trimmings: Decorative materials such as buttons, laces, and braids that are added to enhance the design. Market Week: The scheduled period of time during which producers officially introduce their new lines of merchandise and retail buyers shop the various lines.

Terms Argyle: A knitting pattern of varicolored, diamond-shaped areas on a solid background. Corduroy: A durable cut-pile fabric with vertical ribs usually made of cotton. Flannel: A soft woven cloth of wool or a blend of wool and cotton or synthetics used in undergarments and sleepwear. Herringbone: A pattern consisting of rows of short, slanted parallel lines with the direction of the slant alternating row by row; used in masonry, parquetry, embroidery, and weaving.

TERMS Houndstooth: A woven fabric design of continuous broken checks or four-pointed stars so named because it resembles the jagged back teeth of a hound; also called four-and-four check. Jersey knit: A smooth, light-weight knit used for dresses, shirts, sportswear, and underwear. Lamé: A brocaded fabric woven with metallic threads, often silver or gold. Mohair: Fabric made with yarn from the long silky hair of the Angora goat.

TERMS Plaid: Cloth with a pattern consisting of stripes of various widths and colors crossed at right angles against a solid background. Tweed: A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface; used for jackets, suits, skirts, coats, and upholstery.

Sources of information used to research trends Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry. –Published daily or monthly –Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)

Sources of information used to research trends (cont.) Information generally found in trade publications –Trends –Business conditions –Conventions/Meetings –Sources of supply for retailers (vendors) –Company financial reports

Sources of information used to research trends (cont.) Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. –Males: GQ, Details, CODE –Females: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style, O –Teens: Teen, Seventeen, YM, Teen Vogue

Sources of information used to research trends (cont.) Websites – – – – – –

Sources of information used to research trends (cont.) Visits to retail stores Fashion, color, and fabric services Television Movies Watching people

Researching current fashion trends Importance of researching trends –Top designers show their collections twice each year. –Editors and buyers analyze the collections for new ideas that might influence fashion direction. –Understanding and recognizing current trends is critical in planning for the future.

Researching current fashion trends (cont.) Areas of consideration for researching trends across all segments of the fashion industry –Newest styles and silhouettes –Colors for the upcoming season –Newest developments in the fiber and fabric market –Current labor prices –Location of manufacturer facilities