ATJ Chairs Meeting – Breakout Session May 9, 2008 Theresa Jaffe Chief Marketing Officer Jenner & Block LLP Bob Glaves Executive Director Chicago Bar Foundation.

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Presentation transcript:

ATJ Chairs Meeting – Breakout Session May 9, 2008 Theresa Jaffe Chief Marketing Officer Jenner & Block LLP Bob Glaves Executive Director Chicago Bar Foundation

2 Strategic Plan

3 Strategy

4 Implementation

2007 Investing in Justice Campaign

6 Campaign Leadership Team Campaign Chair Anton R. Valukas* Jenner & Block Vice-Chairs Paul E. Dengel Schiff Hardin Kevin P. Durkin* Clifford Law Offices Tyrone C. Fahner Mayer, Brown, Rowe & Maw D. Cameron Findlay AON Corporation Celia G. Gamrath Schiller DuCanto & Fleck Thomas Z. Hayward, Jr.* Bell, Boyd & Lloyd Victor P. Henderson* Holland & Knight Kimball R. Anderson* Winston & Strawn James Baird Seyfarth Shaw Robert A. Clifford Clifford Law Offices Thomas A. Cole Sidley Austin Jeffrey D. Colman Jenner & Block Susan E. Cox Law Offices of Susan E. Cox Robert E. Deignan Baker & McKenzie *Campaign Steering Committee Members

7 Campaign Leadership Team James S. Montana, Jr. Vedder Price Stephen R. Patton* Kirkland & Ellis John C. Sciaccotta Shefsky & Froelich Howard Shapiro Playboy Enterprises, Inc. Natalie J. Spears Sonnenschein Nath & Rosenthal Jeffrey E. Stone McDermott Will & Emery Christina M. Tchen Skadden, Arps, Slate, Meagher & Flom William Von Hoene, Jr. Exelon Corp. Dan K. Webb Winston & Strawn Matthew A. C. Zapf* Goldberg, Kohn Sidney N. Herman Bartlit Beck R. Thomas Howell, Jr.* Seyfarth Shaw Theresa Jaffe* Jenner & Block Roger J. Kiley, Jr. AT&T Midwest Aron Levco PricewaterhouseCoopers Nancy C. Loeb Takeda Pharmaceuticals North America, Inc. Kenneth J. Malek Grant Thornton David S. Mann Holland & Knight Sally J. McDonald* DLA Piper Vice-Chairs, cont’d *Campaign Steering Committee Members

8 Campaign Toolkit

9 Brochure

10 Brochure

11 Response Card & Envelope

12 Fact Sheet

13 Campaign Administrative Plan

14 Campaign Communications Plan

15 Five-Day Campaign Communications Plan

16 Sample s Day One – Subject: Not just “another ask” Day Two – Subject: “I will faithfully discharge the duties of the office of attorney...” Day Three – Subject: If not us, who? Day Four – Subject: A Crisis In Our Justice System Day Five – Subject: Have you answered the call? Day-Five to Partners Who Have Not Yet Participated – Subject: A Personal Request Thank You – Send thank you at the close of the campaign

17 Campaign Media Calls National Law Journal Chicago Daily Law Bulletin Chicago Lawyer Chicago Tribune Crain’s Chicago Business American Lawyer Media Chicago Sun-Times

18 New Homepage for

19 Sample interior page for “About Us”

20 Chicago Bar Foundation Investing in Justice Video