SEARCHENGINE OPTIMIZATION & SOCIALMEDIA Anna Bloch Interactive Marketing Analyst Bari Mogil Senior Interactive Marketing Specialist
WHAT IS SEARCH ENGINE OPTIMIZATION?
SEOSEO
WHY IS IT IMPORTANT?
DRIVES MORE VISITORS TO YOUR LISTING PAGES
40% OF TRAFFIC TO CORCORAN.COM COMES FROM SEARCH ENGINES
WHAT IS REFERRAL TRAFFIC? AND WHY DO WE CARE?
VISITORS COMING TO US FROM OTHER SITES
HOW DOES GOOGLE SEARCH WORK?
WHAT IT IS WHERE IT IS
THINK LIKE A SEARCHER WRITE ACCORDINGLY
BEST PRACTICES
KEEP IT RELEVANT
NEIGHBORHOOD SEARCHES LOCATION, LOCATION, LOCATION
IRRELEVANT CONTENT
FRESH IS BEST BIOS & DESCPRITIONS
WORST PRACTICES
ABBREVIATIONS
NOT ENOUGH INFORMATION
KEYWORD STUFFING
VAGUE, ASPIRATIONAL & ‘ARTISTIC’ LANGUAGE
“Indefinably exquisite, this charming, sumptuous and truly pulchritudinous townhouse delights the eye and stirs the soul.”
“Flexible 2 bedroom, 1.5 bath space that offers two private outdoor areas, a patio off the lower level and a fantastic garden. This contemporary home is located in a 19th Century Federal- style masterpiece, the perfect marriage of modern detail wit a richly historic pedigree. All units feature high ceilings, gorgeous wide plank floors, and top of the line stainless steel appliances and fixtures including Miele, Kohler, and Grohe. With excellent subway access and a five-minute stroll from Prospect Park, The Modern Townhouse also finds itself beautifully surrounded by fabulous restaurants and shopping”
“This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”
RECAP
LOOK AFTER YOUR PAGES
THINK LIKE A SEARCHER
ALWAYS BUILD SEO INTO YOUR MARKTING PLANS
DO’S AND DON’T OF LISTING DESCRIPTIONS
DO….. USE KEYWORDS 3-4 TIMES IN FIRST PARAGRAPH KEEP DESCRIPTION LENGTH IN MIND USE KEYWORDS THROUGHOUT DESCRIPTION AS MANY TIMES AS POSSIBLE UPDATE YOUR LISTING DESCRIPTIONS EVERY 2-3 WEEKS
DON’T….. KEYWORD STUFF USE ABBREVIATIONS USE VAGUE or ARTISTIC LANGUAGE
SOCIAL MEDIA
1.28 BILLION ACCOUNTS CREATED
75% INTERATIONAL USERS OUTSIDE THE U.S.
700 BILLION MINUTES SPENT ON FACEBOOK EACH MONTH
AVERAGE OF 338 FRIENDS (20% OF THEM THEY DON’T KNOW)
LINKED IN
300,000,000+ REGISTERED MEMBERS
EVERY SECOND 2 NEW MEMBERS SIGN UP
500 MILLION TWEETS PER DAY
6,000 TWEETS PER SECOND
618,725 TWEETS PER MINUTE DURING THE WORLD CUP FINAL
BREAKING NEWS HAS CHANGED
RECAP
SELECT THE NETWORK THAT WORKS BEST FOR YOU
THANK YOU! Bari Mogil Anna Bloch