Hello. “We are working at the State Department to ensure that our government is using the most innovative technologies not only to speak and listen across.

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Presentation transcript:

hello

“We are working at the State Department to ensure that our government is using the most innovative technologies not only to speak and listen across borders, - Secretary of State Hillary Rodham Clinton, Foreign Policy Address at the Council on Foreign Relations, July 15, 2009 not only to keep technologies up and going, but to widen opportunities especially for those who are too often left on the margins.”

Public Diplomacy How do we use Web 2.0 technologies to pursue this goal? Engage, inform and influence foreign audiences in discussions about topics that are central to U.S. interests.

Democracy Video Challenge Challenge young filmmakers, democracy advocates and citizens from around the world to share their views on democracy in an online global dialogue through video and web 2.0 technologies.

Credibility & Incentive We faced two central questions: How do we build credibility? They won’t care what I have to say…

Credibility & Incentive We faced two central questions: How do we build credibility? What is the incentive for our audience? They won’t care what I have to say… Why spend my time on this?

Credibility: Global Partners Democracy Youth Film/Media/Entertainment Academia U.S. Government

Benefits of Partnership Contest video platform Elements of the prize package Global marketing support An independent jury Net effect: collectively achieving more than any individual organization on its own

All-expense-paid trip to New York, Washington, D.C., and Hollywood Exposure to film professionals Professional development in film arts, technology and social media Networking with democracy advocates, media and civil society Incentive: The Prize

How it Worked Users submit 3-minute videos that complete the phrase: “Democracy is…”

Jury An independent panel of 50 jurors— co-chaired by internationally renowned leaders from the film industry and democracy community—choose the finalists… With general rules: No profanity, graphic violence, copyrighted material, etc. You Tube’s terms of use And judging criteria: Overall impact Creativity Production

Voting The YouTube public selects the winners

Over 500 million impressions since September ,000+ fans, friends and followers online 900+ Video submissions from 95 countries More than 1.5 million global viewers to contest By the Numbers Outcomes

Visual: Provided a thought provoking global tour of democracy in compelling and creative three-minute “snippets” A conversation: Formed the foundation for Facebook and Twitter discussions on film and the broader concept of democracy Engagement Outcomes

2009 Winners UAENepalPolandZambiaPhilippinesBrazil Visual

Hillary visits Africa Obama talks in Egypt Conversation

Lessons Learned Balance user-generated content and editorial control Be transparent: Explain what you’re doing Respect your partners Know your new media (and its limitations)

Going Forward Do it again: Launch the Second annual challenge at the UN on September 15 – The International Day of Democracy

Going Forward Keep the energy going: Find ways for winners and participants to continue the global dialogue on democracy

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