 Toffler – Future Shock (1970)  Toffler/dp/ /ref=sr_1_1?ie=UTF8&qid= &sr=8-1  Daniel Bell – Information Overload Causes Anxiety  Has Gotten Worse With the Rise of the Internet

 Important Information – things that affect you, what you need to be a good citizen, missed opportunities  Finding What Interests You  Avoiding the Offensive  Fragmentation of Common Cultural Experience

 Media  Internet  Mail  Cell Phone  Friends – now also in social networking mode

 Information Sources  Opinion Leaders  News  Focus more on what is interesting than what is important  Other Media and Internet – consumersreports.com, Google it, Wikipedia  Services that suggest General Interest –  bookmarking sites   Services that suggest things related to your interests  Stumbleupon.com, Facebook ads  RSS feeds  Can add to your yahoo or hotmail or msn page  Mashups using RSS feeds  Pipes.yahoo.com

 Search engine searches that return results based on your past link clicks  Ads that target you based on your profile info

 Tichenor, Olien and Donahue –  Attempts to raise knowledge concerning something in the public often widen the gap between those who have knowledge and those who have little  In particular, those with higher socio-economic status are likely to have more knowledge and to benefit more from attempts to diffuse additional knowledge

 Selective Processes Model  Selective Exposure  Selective Attention  Selective Perception  Selective Reception

 Maxwell McCombs  Media set the public agenda by the amount of emphasis in placement and space that they give to issues  People vary in need for orientation  High need for orientation people (interest in voting and needing more info to make decisions) turn to media for help in making decisions

 ignorance about an issue > dependence > government trust > avoidance of information about that issue