What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing.

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Presentation transcript:

What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing

About Me Started career in Online Marketing in 2000 Managed Shop Direct affiliate programs in Manchester for three years Joined Azam Marketing in 2008 Advise on affiliate marketing strategy & Growth

About Azam Marketing affiliate management eCRM and marketing search marketing social media affiliate web design

Azam Clients

What Is Affiliate Marketing? Affiliate marketing is an online marketing practice in which businesses reward affiliates a commission for each sale or lead they generate. affiliates PPC Content websites Cashback websites Voucher Code websites Blogs Shopping portals Marketing Many other types

How Does Conversion Fit into Affiliate Marketing? CONVERSION AFFILIATE MARKETING

Average Earnings Per Hundred Clicks (EPC)

Conversion Can Make or Break Affiliates! Real Value of an Affiliate Program = Number of Clicks x Conversion Rate x Commission = Actual Affiliate Revenue 500 clicks x 2% x £30.00 = £ = EPHC £60.00 = LOSS! 500 clicks x 2% x £35.00 = £ = EPHC £70.00 = BREAK EVEN!! 500 Clicks x 3% x £30.00 = £ = EPHC £90.00 = PROFIT!!!

Effective Ways to Optimise Your Affiliate Conversion Rate

Provide Targeted Offers, Creative & Landing Pages

Optimise Your Affiliate Landing Pages - Standard

Optimise Your Affiliate Landing Pages - Affiliate

Eliminate Leakage...

Remove Phone Numbers

Geo-Target Your Landing Pages...

PPC and SEO Affiliates Provide Targeted Keyword Lists Allow Syndication of Blog Content Provide Clear Rules & Conditions

Marketing Affiliates Provide quality html creative Make it readily available Ensure the creative has strong call to actions High resolution graphics and customised landing pages which are consistent with the offer Showcase any exclusive voucher or promo codes clearly on the creative

Voucher Code/ Cashback Affiliates Offer exclusive, personalised voucher codes (MVC2011) Provide regular deals Use ‘dummy’ codes or deals Optimise your company description with targeted keywords Create ‘Premium’ commission tier

Questions &