Recreational Cricket Clubs: How to structure a presentation to a potential sponsor CLUB SUPPORT Helping you create a sustainable future for your club ecb.co.uk/clubsupport

2 Helping you create a sustainable future for your club XXX Cricket Club When the Club was founded Number of senior players Number of senior matches, in what competitions and where you play them Number of junior players Number of junior matches, in what competitions and where you play them What have you won in last few years What are the big events (cricket and social) for your Club each season Number of social members Total club membership

3 Helping you create a sustainable future for your club XXX Cricket Club History of the club Significant event #1 Significant event #2 Significant event #3 Etc.

4 Helping you create a sustainable future for your club Cricket - What goes on at your club?

5 Helping you create a sustainable future for your club XXX Cricket Club - What could you offer to local sponsors? Most cricket clubs could offer local companies a range of benefits including; Designation of being an Official Sponsor of XXXX Cricket Club Branding opportunities around the Club Sponsor’s Offers and promotional messages to send to all of the Club’s Members and Supporters Free/discounted use of the Club’s facilities, both clubhouse and ground Provision of memberships of the Club Invitations to Club events A page describing each area of benefits is set out over the next few pages…

6 Helping you create a sustainable future for your club XXX Cricket Club - What could you offer local sponsors? Designation of being an Official Sponsor of XXXX Cricket Club Branding on playing shirts of the whole Club OR the senior sides and/ or junior section Branding on any Club practice clothing Sponsor of the Club’s junior section, holiday coaching camps, in-school initiatives etc. Title rights for the club, mentions in all publications and press reports Branding on club letterheads and compliment slips Any combination of the benefits on the following pages…

7 Helping you create a sustainable future for your club XXX Cricket Club - What could you offer local sponsors? Branding opportunities around the Club on; Perimeter Boards around the ground Pitch and Ground Covers Scorebox, Groundsmans Shed, rear of Sightscreens Signage attached to front of clubhouse “Welcome to XXX CC” ground entrance signage Club Noticeboards in Clubhouse Posters and other inventory within Clubhouse

8 Helping you create a sustainable future for your club XXX Cricket Club - Perimeter signage

9 Helping you create a sustainable future for your club XXX Cricket Club - What could you offer local sponsors? Promotional messages to all of the Club’s Members and Supporters. Offers by local companies to your Members and their families could be included. In postal mailings to your Members In s sent to your Members and Players On your Club website In your Club fixture card

10 Helping you create a sustainable future for your club

11 Helping you create a sustainable future for your club XXX Cricket Club - What could you offer local sponsors? Provision of memberships of the Club Invitations to Club events Places at the Club Dinner and Dance Places on any high profile events where you provide catering such as benefit days or Presidents Day Club’s Presentation Evening – celebrate success with sponsors. A chance to say Thank You.

12 Helping you create a sustainable future for your club XXX Cricket Club - Unique Events, Hospitality & Tickets

CRICKET’S FAN BASE BACKGROUND INFORMATION ecb.co.uk/clubsupport

14 Helping you create a sustainable future for your club Source 1: IFM Survey 2011 Cricket “The Fans” Key Findings 9.5 million UK adults have a high interest in cricket 12 million UK adults have a moderate interest in cricket Among ABC1 males*, only football, formula one and tennis are more likely to be cited as their favourite sport. Among year olds, only football and formula one score higher Cricket’s following is disproportionately young and male, with ABC1 males most heavily over-represented. This, in terms of spending power, is good news for the game. Source: IFM SMS SURVEY 2011 Sample of 1,000 respondents made up of a nationally representative sample of the UK population * ABC1 males = lower-upper middle class

15 Helping you create a sustainable future for your club Source 2: Kantar Research 2011 Cricket Fan base Summary There are more than 10 million cricket followers in the UK Of these over 4 million demonstrate a strong affinity for Cricket of which 1.1m consider it their no.1 sport A further 4 million are interested in cricket but are also interested in other sports/ entertainment forms Another 2 million are more passive/casual fans