StrandVision Make the Wait Worthwhile™ www.StrandVision.com 1 Make the Wait Worthwhile Uniting through Digital Communication Dagmar Beckel – Huebsch Services.

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Presentation transcript:

StrandVision Make the Wait Worthwhile™ 1 Make the Wait Worthwhile Uniting through Digital Communication Dagmar Beckel – Huebsch Services Micheal Huggins Jim Mishefske – UWEC Mike Strand – StrandVision

StrandVision Make the Wait Worthwhile™ Topics 2 What you will learn…. Evolution of digital communication Technology YOU can utilize today Demonstration of emerging technology

StrandVision Make the Wait Worthwhile™ 3 Evolution of Digital Communication

StrandVision Make the Wait Worthwhile™ Fax Modem Answering Machine Newsletter BBS Pagers Web PowerPoint Voice Mail Cell Phone Instant Messenger Contact Managers VOIP Wikki / Forums Survey Monkey Zoomerang E-Commerce Newsletters Amazon Blackberry PDA RSS Feeds Blogs Ebay Google Paypal Podcasts YouTube MySpace Web Support CraigsList Skype Digital Signage Videophone Tele- commuting

StrandVision Make the Wait Worthwhile™ 5 Technology YOU can utilize today

StrandVision Make the Wait Worthwhile™ 6 Established Technology What You Should Be Using: Web Sites Forum Instant Messenger Survey Monkey/Zoomerang Contact Managers / CRM

StrandVision Make the Wait Worthwhile™ 7 Current Technology What You Should Be Looking At: E-Commerce Blogs Telecommuting Newsletter/Constant Contact VOIP Telephone / Skype Podcasts

StrandVision Make the Wait Worthwhile™ 8 New Technology To Be Ahead Of The Curve: Digital Signage MySpace YouTube PodCasts Instant Web Support Streaming Video

StrandVision Make the Wait Worthwhile™ 9 Details of 4 Exciting New Technologies

StrandVision Make the Wait Worthwhile™ 10 E-Commerce Dagmar Beckel – Huebsch Services

StrandVision Make the Wait Worthwhile™ 11 E-commerce……What is it? Way of communicating your business using another medium – banners, ing invoices, executing transactions online Way of creating a closer relationship with your customer – blogs, forums, negative sites Way of making yourself accessible to your customer on their terms

StrandVision Make the Wait Worthwhile™ 12 E-commerce……Came from where? 1970 – EDI used for invoices and orders 1980 – ATMs, credit card acceptance 1990 – first true E-commerce sites hard goods: eBay, Amazon, Dell soft goods: Napster, Travelocity, PayPal, downloads Beyond 2000 – mobile commerce, blackberry, cell phone internet access

StrandVision Make the Wait Worthwhile™ 13 E-commerce……Is it affordable? Website – free Search engines – free listed on local sites E-commerce – free PayPal.com, shopify.com, eBay.com, yahoo.com Search Engine – drive customers Create a customer experience – blogs, boards, downloads

StrandVision Make the Wait Worthwhile™ 14 MySpace Micheal Huggins

StrandVision Make the Wait Worthwhile™ 15 MySpace, YourSpace, Web Space, Free Space. On the Inside For the Outside The Security In Between

StrandVision Make the Wait Worthwhile™ 16 A Brief History of Opportunity In the Beginning… The Big Boom Life after Rupert Murdoch Tom Anderson, Myspace CEO

StrandVision Make the Wait Worthwhile™ 17 MySpace in the Workplace Community Education Business Identity Interactive Advertising

StrandVision Make the Wait Worthwhile™ 18 YouTube Jim Mishefske – UWEC

StrandVision Make the Wait Worthwhile™ 19 YouTube……What is it? A free web site which lets users upload, view, and share video clips. Site Content –Movies –TV clips –Music videos –Amateur content/videoblogging. "YouTube.com" domain name was activated on February 15, 2005 YouTube,Inc is still a very small company with about 60 employees

StrandVision Make the Wait Worthwhile™ 20 YouTube……Came from where? Started by Chad Hurley, Steve Chen, Jawed Karim in a garage in 2005 Summer of 2006, YouTube one of the fasted growing websites on the internet October 9, 2006, Google purchases YouTube for $1.65 billion August, 2006, Every Music Video ever created 2008 Election, Candidates are using YouTube as an advertising outlet

StrandVision Make the Wait Worthwhile™ 21 YouTube……Is it for business? You need to use YouTube NOW! –Nothing sells like a well made video –Cost-effective “free” –Embed video on your website –Reach a younger market –More popular then all TV websites –Build your brand –Direct tap to customers –Training option for employees

StrandVision Make the Wait Worthwhile™ 22 Digital Signage Mike Strand - StrandVision

StrandVision Make the Wait Worthwhile™ 23 What is Digital Signage? The latest advertising medium Outdoor LED signs Television screens at airport Potential for custom messages at each display Dynamic content A step up from printed media Informs and entertains customers and employees

StrandVision Make the Wait Worthwhile™ 24 Digital Signage History… Printed Posters PowerPoint Standalone Software Dedicated Hardware Internet Based Service

StrandVision Make the Wait Worthwhile™ 25 Digital Signage Benefits Innovative Image Decreases perceived wait time Advertise lesser known products Consistent message - all branches Reinforce marketing campaigns Get additional use of time consuming creative services Can be low cost

StrandVision Make the Wait Worthwhile™ 26 Opportunity Cross sell lesser known products Increase customer retention – lower perceived wait time Happier and productive staff Subscription lowers capital expense Eliminate banner/poster printing and delivery costs Low IT charges once installed

StrandVision Make the Wait Worthwhile™ 27 Content Considerations Shared among all locations? Education topics Promote community image Product/Promotions/Services What demographics/scheduling Staff recognition Introduce new products Approval process

StrandVision Make the Wait Worthwhile™ 28 A Reminder Repeated communication builds and sustains customer and employee relationships Technology provides personalized communication for less cost Combining multiple technologies provides better message retention to more viewers

StrandVision Make the Wait Worthwhile™ 29 For More Information Dagmar Beckel – Huebsch Services Micheal Huggins Jim Mishefske – UWEC Mike Strand – StrandVision

StrandVision Make the Wait Worthwhile™ 30 Questions

StrandVision Make the Wait Worthwhile™ 31