Companion Lectures For Progressive Community Organizing in a Globalizing World By Loretta Pyles Copyright © 2014, Loretta Pyles. From Progressive Community Organizing: Reflective Practice in a Globalizing World, 2 nd Edition, by Loretta Pyles. New York: Routledge.

Chapter 8 issue framing Because social policies and practices are grounded in ideologies, paradigms, values, and other social constructions, organizers seek clarity about assumptions and implications Language frames issues and communicates messages to constituents, targets, and the general public According to social movement theorists, “ collective action frames are ways of presenting issues that identify injustices, attribute blame, suggest solutions, and inspire collective action” (Staggenborg, 2005, p. 755) Copyright © 2014, Loretta Pyles. From Progressive Community Organizing: Reflective Practice in a Globalizing World, 2 nd Edition, by Loretta Pyles. New York: Routledge.

Chapter 8 Checklist for choosing an issue 1. 1.Result in a real improvement in people’s lives 2. 2.Give people a sense of their own power 3. 3.Alter the relations of power 4. 4.Be worthwhile 5. 5.Be winnable 6. 6.Be widely felt 7. 7.Be deeply felt 8. 8.Be easy to understand Copyright © 2014, Loretta Pyles. From Progressive Community Organizing: Reflective Practice in a Globalizing World, 2 nd Edition, by Loretta Pyles. New York: Routledge.

Chapter 8 Checklist for choosing an issue (pt. 2) 9. 9.Have a clear target—decision Have a clear time frame that works for you Be nondivisive Build leadership Set up your organization for the next campaign Have a pocketbook angle Raise money Be consistent with your values and vision Midwest Academy Copyright © 2014, Loretta Pyles. From Progressive Community Organizing: Reflective Practice in a Globalizing World, 2 nd Edition, by Loretta Pyles. New York: Routledge.

Chapter 8 communication and the media Many organizers have noted that the mainstream media tend to perpetuate social injustice, a phenomenon influenced by the interests of elite corporations who own the majority of media outlets Issues to consider when developing a media strategy: Whether the media campaign reinforces the group’s overall agenda The organizational resources that can be committed Time constraints Target audiences Copyright © 2014, Loretta Pyles. From Progressive Community Organizing: Reflective Practice in a Globalizing World, 2 nd Edition, by Loretta Pyles. New York: Routledge.

Chapter 8 Platform for media justice 1. 1.Representative and accountable content 2. 2.True universal media access: Full, fast, and free for all 3. 3.Public airwaves—Public ownership 4. 4.Community-centered media policy 5. 5.Corporate media accountability and just enforcement of media rules Copyright © 2014, Loretta Pyles. From Progressive Community Organizing: Reflective Practice in a Globalizing World, 2 nd Edition, by Loretta Pyles. New York: Routledge.

Chapter 8 Platform for media justice (pt. 2) 6. 6.Redefine and redistribute First Amendment rights 7. 7.Cultural sovereignty and self-determination 8. 8.Full and fair digital inclusion 9. 9.Another medium is possible—if we fund it Full and fair representation in the movement for media reform Copyright © 2014, Loretta Pyles. From Progressive Community Organizing: Reflective Practice in a Globalizing World, 2 nd Edition, by Loretta Pyles. New York: Routledge.