NVIDIA Confidential

Adobe Video Market Opportunity SAM 220K Premiere Pro Forecast / 1 st year 20% Professional 75% Quadro Attach (upgrade) Quadro Market Opportunity 22K / $17M TAM $865/year Prosumer20%Prosumer20% Other10%Other10% Film10%Film10% Broadcast and Post 25% 25% Videographers35%Videographers35%

NVIDIA Confidential The Video Professional Challenge Difficult to manipulate HD footage Stuttering preview and playback of real time edits and effects Painfully slow encoding Solution

NVIDIA Confidential CUDA Accelerates Premiere Pro CS5 Summary Smooth scrubbing and playback Real-time color corrections and effects Work in real-time in SD, HD, 2K, 4K (RED) and beyond Quadro FX 3800, FX 4800, FX 4800 Mac, FX 5800 and GeForce GTX 285

NVIDIA Confidential NVIDIA Quadro makes Premiere Pro do cartwheels and flips and barely breaks a sweat. Dennis Radeke Buisness Development Manager Adobe Systems “ “ What Adobe is Saying About NVIDIA and CUDA

NVIDIA Confidential Mercury Playback Engine Quadro GPU vs CPU Keying Color Correction Picture-in-Picture Overlays

NVIDIA Confidential Mercury Playback Engine Workflow Results HDV Two Layers and Effects Run on a single QuadCore system. Quadro FX 5800, FX 4800, FX 4800 Mac, FX 3800 and GeForce GTX video layers at full resolution, multiple effects. Higher is Better! fps 30 fps target framerate NVIDIA GPUs CPU/AMD AMD

NVIDIA Confidential Mercury Playback Engine Workflow Results Encode to MPEG HDV 1080p 5 Layers Keying Sequence Export. Run on an HP Z800. Lower is Better! seconds

NVIDIA Confidential Quadro is BUILT FOR the Adobe PROFESSIONAL Faster Performance Large graphics memory — easy to manipulate 4K footage Better Image Quality Display port for high-quality preview Future 10-bit color support Future 30-bit color and SDI support Fully Tested Dedicated testing and QA Driver stability

NVIDIA Confidential Optimized Performance Configs (OPC) HDV Playback w/ 3 Layers 12X $4,936 $5,076 $6,686 $3,326

NVIDIA Confidential Good = wedding/event videographer/other (70%) Better = Broadcast (20%) Best = Film (10%) HPZ400 SW Playback is.58 *Playback higher is better, 30fps is target **MPEG2 encoding (in seconds) lower is better HP Suggested Configurations HDV Playback with 3 LayersSystemGraphicsCPUMemory Hard Drives PricePlayback* Gain Over sw Encoding**Good HP Z400FX 3800Dual core 2.4 cpu 4GB RAM2$2, x92 Better OPC HP Z600FX 4800Single quad core 2.66 cpu 12GB RAM3$4, x75 Better HP Z600FX 4800Dual quad core 2.66 cpu 12GB RAM3$6, X76 Best HP Z800FX 5800Dual quad core GB RAM5$15K X70

NVIDIA Confidential After Effects CS5 GPU Acceleration Cartoon Effect Animate complex effects in real-time 3D Animation Rendering Render a 3D object in real-time Camera Zoom Zoom a camera in a 3D space within a composition in real-time

NVIDIA Confidential Photoshop CS5 GPU Acceleration Fluid Viewing Navigate images like never before CS4: Panning, Zooming, Rotating CS5: Scrubby Zoom, Bird’s Eye Zoom, 3D Modeling Immersive Interaction Change brush and color settings on image CS5: Color Picker, Color Dropper, Brush Resizing Creative Accuracy Design with creative precision CS5: 3D Bristle Brush, Overlay, Pixel Grid

NVIDIA Confidential NVIDIA Target Marketing Activities Sponsorship of Adobe Events NAB Launch Adobe TV Road show CEO Video Adobe and NVIDIA Micro Sites Online Co-Marketing Advertising Search Engine Marketing (Google) Marketing Press Outreach Success Stories Higher EDU Initiative Sales Tools Trainings/Webinar Marketing Kit Demo Assets Creative Cow 3M+ Impressions

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