VSP-BZ10 Full HD Digital Signage Player

VSP-BZ10 – General Presentation Applications: Single screen signage (picture poster format) Advertisement display (looping video) USB or Networked signage Previous models: BKM-FW50 (internal) / VSP-NS7 (external) List price: VSP-BZ10: price in € 595 Support contract: PrimeSupport 3 Years (within covered area) Availability: VSP-BZ10: 9th May 2011 Full HD Digital Signage Player Model Main Specification VSP-BZ10 Stand-alone Digital Signage Player Box Full HD Video & Image playback Reliable & Eco-friendly (consumes 7W) Supports horizontal/vertical scrolling text Supports conversion of Flash & Powerpoint files Instant media interrupt for alert messaging SD, USB or Network distribution Free bundled software included

VSP-BZ10 – Positioning HD Player Ziris Lite Ziris Pro Ziris Canvas + + + + + VSP-BZ10 + Low Spec PC + High Spec PC + PlayStation 3

VSP-BZ10 – Positioning Small quantity Large quantity Simple Features Free Bundled Software Bravia B2B Ziris Software Bravia B2B or PuD Complex Ziris Lo Recommended PC Ziris View Lite Software Ziris Hi Recommended PC Ziris View Pro Software PuD

VSP-BZ10 – Market - Target Small retailer (Bakery, Grocery shop) USP 1 « Stand-alone operation from SD card » USP 2 « Easy to use, free software included » « USB copy mode – no network required » Example « Small corner shop: network & servers not required. A laptop with the software and a USB stick will do. » Large volume retailers with simple needs USP 1 « Strong management & content distribution when networked with the Ziris suite » USP 2 « Very low power consumption 8W – cost saving » « Reliability: No moving parts, No OS, No Virus » Example « Mall / Supermarket chain – many sites with simple content requirements: full screen video is sufficient »

VSP-BZ10 – Key Specifications Full HD Video & Image playback with audio: MPEG2 & MPEG4 (H.264) video up to 1920x1080 (1080i) JPG, PNG, BMP images with cross fade transitions WAV, MP3, M4A (AAC) audio Reliable & Eco-friendly: Dedicated player (not a PC) No moving parts (no fans or HDD) No error messages or pop-ups No anti-virus required Power consumption only 8W Text capabilities: Static text & scrolling text Coloured background or transparent background Landscape or portrait mode Text can include small PNG images (i.e. company logos) BUY 3 items, GET 1 FREE!

VSP-BZ10 – Key Specifications Free bundled software tools: Content authoring software included, restricted to 10 players Flash & Powerpoint conversion software included Instant media interrupt: Ability to instantly interrupt playing content Interrupt content can include an image or video Interrupt can be triggered from the software Player will return to normal playback after timer expires or keypress Clever content distribution: Contents can be chronologically displayed from an SD card Contents can be updated by USB stick (preloaded in the software) Contents can be updated over the network (through the software) Contents can be updated over the network (through the web interface) Contents can be updated through Ziris* (*target release Q2 2011) Emergency Evacuate from Building

VSP-BZ10 – Configuration/solution with Ziris Media content Authoring and channel configuration using Ziris Create Playback using VSP-BZ10 Network Management and device control using Ziris Manage Content distribution using Ziris Transfer or Edge Applicable for Digital Signage, i.e. Bravia BtoB and Bravo Box or for PuD with Ziris and the other way around * Ziris support planned for Summer 2011

VSP-BZ10 – Display control - VSP-BZ10 can control B2B BRAVIA over HDMI using the CEC protocol - VSP-BZ10 also can control Sony PuD ◆ System diagram Conversion Adapter CBX-H10 VSP-BZ10 Video Line Video＋ Control Line RS-232C Control Line ◆ System diagram Sony PuD VSP-BZ10 Analog RGB Video Line RS-232C Port RS-232C Control Line Applicable for Digital Signage, i.e. Bravia BtoB and Bravo Box or for PuD with Ziris and the other way around

VSP-BZ10 – Inputs/Outputs A. B. 1. 2. 3. 4. 5. 6. Legend: 12V power input A. Cable tie holder insertion hole RS232 Serial control port B. Kensington lock (theft protection) RJ45 Ethernet LAN connection HDMI video output VGA video output Audio output (3.5mm stereo jack)

VSP-BZ10 – Optional Accessories CBX-H10 RS232 to HDMI adaptor (no external power required) WBPM1 wall mount for PuD Fits a VSP-BZ10 (attach with Velcro or remove feet & drill holes) (please mind to keep air holes free)

VSP-BZ10 – Warranty/Service Warranty Description: • 3 Years of PrimeSupport bundled on all sales within the EU, Switzerland & Norway • Multilingual Telephone Helpdesk • Replacement unit if the product can’t be repaired remotely through the helpdesk

VSP-BZ10 – Pictures

VSP-BZ10 – Box contents VSP-BZ10 Box Vertical stand AC Adapter Power cord Cable holder clamp CD-ROM with free software Manuals in: English French German Spanish Italian Warranty flyer

APPENDIX Anything that you think could be useful

VSP-BZ10 – Layers explained Single layer in stand alone operation (without software) 1. Background Layer (Video / Image: Full Screen) 2. Text Layer Two layers when using software 3. Interrupt Layer (Video / Still Image/Text/Audio/Control) Interrupt playout generates a new layer on top of the currently playing media (Therefore the schedule will not be affected and resume as soon as the interrupt has ended)

VSP-BZ10 – Text capabilities Single line text supported Static as well as scrolling Landscape as well as portrait Supports transparent backgrounds BUY 3 items, GET 1 FREE! BUY 3 items, GET 1 FREE! Free Embroidery “Single Line Scroll” with transparent background “Static” text with background in portrait mode

VSP-BZ10 – Full screen text capabilities “Full Screen Static text” with background fill. “Full Screen Static” over still image background, transparent background, including alignment. Emergency Evacuate from Building Late Show Starting 23:00~ Get 30% off Beverages With Coupon Stage Starting In 5 minutes. Please return to your seat.

VSP-BZ10 – Scrolling text capabilities “Full Screen Static text” with back ground color “Full Screen Static” over still image back ground, transparent background, left alignment. Today’s Specials Lunch Salmon Salad Shrimp Sate Mixed Pizza Dinner Pork Ribs Lasagna Late Show Starting 23:00~ Cinema1: Zombee1 Cinema2 : Taxi 5 Cinema3: Time Traveler Get 30% off Beverages With Coupon

VSP-BZ10 – Scrolling text capabilities (embedded PNG) Static PNG over Full Screen Still image PNG Messaging scrolling. Today’s Rate 0.95 EU 0.60 EU 1.30 EU You may embed PNG files and use them the same way as text (scrolling, static both landscape as well as portrait).