Eyeblaster Confidential - For Internal Use Only Eyeblaster In-Stream Video Solution Overview

Eyeblaster Confidential - For Internal Use Only Agenda Introduction Market status –Landscape –Challenges Solution –Features & Capabilities –Process Benefits –For Agencies –For Publishers

Introduction What is in-stream video advertising? –Playing a short video ad (usually up to 30 seconds long) within a player before the content (Pre-roll), after the content (Post-roll) or within the content playback (Mid-roll) See a live sample herehere Pre-roll video inventory has grown in 105.2% annually (CAGR) between 2001 – 2006 (source: eMarketer) Eyeblaster Confidential - For Internal Use Only

Market Status Eyeblaster Confidential - For Internal Use Only Publisher using WMP Ad Agency Ad management Ad serving & reporting Ad management Ad serving & reporting Publisher using a proprietary Flash implementation Publisher using Brightcove Landscape: –Publishers are using different technologies (WMP, Flash, etc.) –Many big publishers have proprietary player implementations (usually based on Flash) –Some use 3 rd party ad management and player solutions (e.g., Brightcove) Challenges: –Agencies have to send over video files or tapes to every publisher separately in the specific format it supports –Agencies cannot modify or swap creatives, perform optimization or change clickthru URLs mid campaign –Publishers have to manage the ads and run reporting using internal ad-servers –Agencies can’t get uniformed and consolidated reporting and analytics –Agencies can’t provide 3 rd party tracking with delivery, reach & frequency and performance Ad serving & reporting Ad management

Solution – Features & Capabilities Universal 3 rd party video ad-serving - across different player technologies and implementations –Windows Media playlist support –Generic player support –Full Brightcove integration Video files hosting and serving using our CDN partners Automatic encoding to 12 versions (3 formats for 4 bandwidths) Automatic bandwidth detection and serving Full reporting*: –Delivery, reach & frequency –Video progression (start, end, 25%, 50%, 75%) –Click, fullscreen, pause, play, mute, unmute, and more –Integrated with Eyeblaster new analytics application Eyeblaster Confidential - For Internal Use Only * Reporting availability depends on specific publishers capabilities

Solution – Process Eyeblaster Confidential - For Internal Use Only Publisher using Brightcove Publisher using WMP Ad management Ad serving & reporting Generic Links WMP Playlist B/C XML Agency uploads (or sends) assets to Eyeblaster in any format Eyeblaster encodes 12 versions (3 formats for 4 bandwidths) Agency creates one unified media plan across publishers Publisher generates tags/xml for its specific player technology/implementation and places them in player / publisher ad- server Eyeblaster manages the ads and serves them to all publishers using CDN Eyeblaster collects reports from all publishers Agency analyzes campaign across publishers in Eyeblaster Analytics Publisher using a proprietary Flash implementation Ad Agency

Solution – Benefits Eyeblaster Confidential - For Internal Use Only Benefits for the agency: –Stop sending videos to multiple publishers (quicker turnaround and save money) –Work in one format, let EB worry about conversions –One unified media plan and serving across publishers –Flexible mid campaign management (change creatives or clickthru URLs, optimize campaign, …) –Advanced, unified reporting across publishers –Use standard EB tools for trafficking and analytics –Provide comprehensive 3 rd party tracking Benefits for the publisher: –Avoid overhead of internal ad management (increase scalability and turnaround) –Avoid video encoding and simplify campaign rollout operations –Increase accessibility and usability for ad agencies –Continue using specific/proprietary player solution Publisher using Brightcove Publisher using WMP Ad management Ad serving & reporting WMP Playlist B/C XML Ad Agency Generic Links Publisher using a proprietary Flash implementation