Transguard camp, Sonapur, Dubai 19th & 26th January 2012

Event Background “Utsav 2011 ” is a song-based competition coined in lines with the most popular Televised program ‘American Idol’ and ‘Asianet Idea Star Singers’ for residents of labor camps across the UAE . Contest to be spread across 10 camps over a period of 6 months. The competition undergoes a series of stages which includes the following levels ‘Auditions’, ‘Quarter Final, ‘Grooming’ & Semi Finals’& the Mega Final. Mechanics Winners to be picked jointly by the panel of judges. All levels will take place in respective camps there by ensuring maximum popularity & audience strength. Grand Finals to be staged at a major labor camp area where minimum 4000 to 5000 people can accommodate. Event to be graced by popular playback singers from India.

Our Sponsors Presenting sponsor Title sponsor Brought to you by sponsor Associate sponsors

Audition, 19th January 2012 40+ contestants gave their audition from which 10 contestants were shortlisted for the quarter final stage

Quarter final stage, 26th January 2012 Branding at the venue

Powerex booth- Promotional sales plus brand visibility through Mechanics- Assorted t shirts were given free with the purchase of 2 value packs

ClickOn booth- Product display & sales

Magnus booth- Product display and flyer distribution

Max fairness on stage product brief and interactive games

On stage product brief and interactive games for Magnus mobile, Emirates international exchange & Clickon

Contestants performing onstage

On stage action!!!

Cheers to the winners!!!

Interactive section with the crowd

The crowd

Thank You!!!