© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Emerging Technologies Update Doug Fleming, Digital Media Specialist, Cisco MEA

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Agenda Video In Context DMS & PhySec Overview, Advantages & Benefits Emerging Putting It All Together Qatar Leads the World…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Find Internal Venture Framework Filter Emerging Technology Formed Graduate Vacate/ Abate Accelerate Ideas “The absolute best-in-class implementation of innovation is what Cisco is doing with its emerging technologies group.” Forbes Magazine, Oct 23 rd 2006 Geoffrey Moore Managing Director, TCG Advisors Incubate Initiate Connected Buildings Consumer TelePresence Network Collaboration Media Processing TelePresence Exchange Digital Media Systems Physical Security Public Safety Systems Cisco Telepresence

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Digital Media Systems Digital Signage, Desktop Video, Live Streaming, Enterprise TV Current Emerging Technologies Cisco TelePresence Endpoints Virtual Business Meetings Physical Security Video Surveillance, Access Control, communication and interoperability Cisco TelePresence Exchange Business to Business meetings

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Agenda Video In Context DMS & PhySec Overview, Advantages & Benefits Emerging Putting It All Together Qatar Leads the World…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Why Video

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Agenda Video In Context DMS & PhySec Overview, Advantages & Benefits Emerging Putting It All Together Qatar Leads the World…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Physical Security Systems Network as the Platform IP Cameras Analog Video Surveillance Manager Access Control Integrated Comms Policy Engine Web Client Legacy Integration G CaptureViewStore Respond Access Control

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 The Physical Security Portfolio IPICS ISR Rugged ISR (Mobile) DMS Displays IP Phones Video Surveillance Manager Stream Manager Video Surveillance Other Cisco Video Surveillance Electronic Access Control Communication & Notification Video Surveillance Cameras Cisco Physical Access Control

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Advantages & Benefits Actions occur in parallel Communication and decision support systems are connected and trigger policy- related responses Less dependent on human intervention

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Cisco Digital Media System: Overview A Comprehensive Suite of Digital Signage, Enterprise TV and Desktop Video Applications  Comprehensive: Suite of digital signage, Enterprise TV and desktop video, managed from a single platform  Scalable: To thousands of users and digital displays  Network-Centric: For optimal, intelligent media content delivery

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Digital Signage Full Screen Flash Video/Flash/Graphic/Text Vertical Orientation Graphic, Text Full Screen Video Full Screen Graphic Video Wall Content Combination

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Components of Cisco Enterprise TV Digital Media Manager Digital Media Player Network as the Platform

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Cisco Video Portal Easy Access to Digital Media  Customizable interface, program guide and search  Personalized playlists and featured lineups  Advanced player controls  View synchronized slides  Submit Questions during live events  Fully integrated with Cisco DMM and Video Portal reports  Login and authentication through DMM  Supports major formats: Windows Media, Flash, H.264, QuickTime Customize the Look and Feel to Reflect the Organization Brand with the Digital Media Manager

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Cisco Digital Media System Benefits Business BenefitsIT Benefits  Drive top line via faster and compelling customer communications  Speed time to revenue with more distributed and efficient training  Real-time content management for agility and flexibility  Centralized control for consistency with local flexibility  Compelling customer experience  ROI: single solution for desktop digital media and digital signage  Networked solution for flexibility and lower operational costs  Feature rich, secure, reliable  Scale for thousands of devices  Investment protection  Flexibility and easy deployment  Robust video delivery over the network  Trusted source: Cisco scale and support

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 Cisco Digital Media Players Playback of Compelling Digital Media Content  Renders graphics, Web content, text tickers on digital displays  Supports full-screen or “zoned” video in SD or HD resolutions  Customizable on-screen templates  Remote management of display properties  IP-network addressable  Local storage, high availability, automatic failover  Small and lightweight  Remote control for interactivity  Low power consumption and high reliability  Security: Hardened device DMP4400G

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Phase 1: Standalone PC-Based Phase 2: Networked PC-Based Phase 3: Networked Media Player-Based Phase 4: “Smart” Signage Digital Signage Technology Evolution Digital Signage Market New Opportunities Technology Evolution Today: High Reliability and Flexibility, Easy Deployment and Operations Tomorrow: Video Surveillance, RFID, Cisco TelePresence, etc. Yesterday: High Operational Costs, Low Flexibility

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Agenda Video In Context DMS & PhySec Overview, Advantages & Benefits Emerging Putting It All Together Qatar Leads the World…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 20 Cisco IPICS Mass Notification Cisco Digital Media System Cisco Unified Communications Cisco 3200 Series Router Communications Cisco Video Surveillance UHF VHF Nextel How do we make this work?

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 21 Cisco IPICS Mass Notification Cisco Digital Media System Cisco Unified Communications Cisco 3200 Series Router Communications Cisco Media Manager UHF VHF Nextel

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 22 Cisco IPICS Mass Notification Cisco Digital Media System Cisco Unified Communications Cisco 3200 Series Router Communications Cisco Video Surveillance UHF VHF Nextel

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 23 Agenda Video In Context DMS & PhySec Overview, Advantages & Benefits Emerging Putting It All Together Qatar Leads the World…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 24 Qatar Leads The World…  Construction Monitoring Solution  World first integration of Cisco PhySec (IP CCTV) and Digital Signage at Barwa  Solution integrates Real Time Data with a “Visual” of the construction site  Manage/Avoid Delays  Customisation…Including XML Application for IP Phones  Delivered as a Managed Service

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 25 Want to Know More?  Speak with me after the session  Visit our Partner stands…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 26