White Master Replace with a graphic 5.5” Tall & 4.3” Wide © 2010 Adobe Systems Incorporated. All Rights Reserved. Video Distribution Philippe Degery DMO Business Development Adobe Systems Inc.

® © 2010 Adobe Systems Incorporated. All Rights Reserved Source: comScore Video Metrix – September 2009 Increase since Dec % +75% +4% +88% +64% 161 million internet users watched 25 billion video clips 81.6% US Internet users watch videos online 582 minutes per viewer per month 157 clips per month September minutes per viewer per month 88% increase in 10 months!

® © 2010 Adobe Systems Incorporated. All Rights Reserved. 3

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® Four pre-requisites to deliver video content 1. Maximize the Audience (at least, don’t reduce it !) 2. Fulfill Viewers Expectations with High Quality Interactive Services 3. Empower Users (Nobody is Alone on the Internet) 4. Control and Measure (an Infinite Loop)

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Four pre-requisites to deliver video content 1. Maximize the Audience (at least, don’t reduce it !) 2. Fulfill Viewers Expectations with High Quality Interactive Services 3. Empower Users (Nobody is Alone on the Internet) 4. Control and Measure (an Infinite Loop)

® © 2010 Adobe Systems Incorporated. All Rights Reserved. of Internet connected PCs worldwide have installed Flash Player 10 95% of top 20 phone OEMS committed to delivering Flash 95% 98% of Internet connected PCs worldwide have installed Flash Player of all video on the web is Flash 75% Largest Audience : Flash penetration

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Singular experience, Multiple devices Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. Largest number of devices: Open Screen Project

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Technology Partners Open Screen Project: more than 60 partners Content Partners

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Four pre-requisites to deliver video content 1. Maximize the Audience (at least, don’t reduce it !) 1. The largest potential audience 2. The largest number of devices 2. Fulfill Viewers Expectations with High Quality Interactive Services 3. Empower Users (Nobody is Alone on the Internet) 4. Control and Measure (an Infinite Loop)

® © 2010 Adobe Systems Incorporated. All Rights Reserved. HD MBR DVR : an Enhanced TV Experience

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Solve the bandwidth issue: Dynamic Streaming Dynamic Streaming or Multi Bit Rate Adapt bit rate to available bandwidth RTMP and HTTP Live and Files Client managed QOS Allow Fast Start and Quick Zapping

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Solve the timing issue: DVR Digital Video Recording Instant Replay Seek within live Re-use cache as VOD RTMP & HTTP

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Video and Data altogether Cue Points Navigation markers Captions Creating Metadata / Cue Points At video creation point During post-production Via XML time-based file Video is layers inside Flash Programmable Playlists; effects; alpha; etc Video navigation & selection is programmable Non-linear navigation through video Enhanced on-screen information Targeted adverts based on metadata

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Behind the network: Flash Media Interactive Server A scalable, real-time media server HD video quality Dynamic Streaming (MBR) Protected Content Delivery (RTMPE) Live audio and video DVR Functionality Turn key solutions Integrated Web Server Deep activity logs Scalable Deployment (Edge Caching)

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Four pre-requisites to deliver video content 1. Maximize the Audience (at least, don’t reduce it !) 1. The largest potential audience 2. The largest number of devices 2. Fulfill Viewers Expectations with High Quality Interactive Services 1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere 2. Content interaction to extend the viewer experience 3. Empower Users (Nobody is Alone on the Internet) 4. Control and Measure (an Infinite Loop)

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Empower Users : NFL Re-Cutter Create your own ‘replay’ Video footage Music scores Transitions Text / Image overlays Save & Share features

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Users Buzz on Hulu

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Behind the Screen : Open Source Media Framework 1. Video Quality of Service  Dynamic Streaming  Live DVR 2. Rich experiences  Multiple media types  Smile support  Metadata search and index 3. 3rd party plug-in  CDNs  Advertising  Analytics Media Playback Stream Management Connection Management Advertising Measurement + Analytics MetadataSocial Networking User Experience Management Open Source Media Framework

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Open Source Media Framework 21 Create Standards-based video experiences Create and use pre-built plugins Monetize Media Faster Ads CDNs Analytics Social CMS DEMO: Open Source Media Framework

® © 2010 Adobe Systems Incorporated. All Rights Reserved. The Ultimate Experience

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Four pre-requisites to deliver video content 1. Maximize the Audience (at least, don’t reduce it !) 1. The largest potential audience 2. The largest number of devices 2. Fulfill Viewers Expectations with High Quality Interactive Services 1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere 2. Content interaction to extend the viewer experience 3. Empower Users (Nobody is Alone on the Internet) 1. Viewers communicate their enthusiasm (under your control) 2. Viewers share the content 4. Control and Measure (an Infinite Loop)

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Control and Protect your Content : Flash Access 2.0

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Control and Protect your Content : Flash Access 2.0 Flash Access 2.0 protect content Live and VOD Online & Offline Browser & Desktop On any platform

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Understand and measure the viewer experience Capture, synthesize, analyze data from any source Real-time streaming On Demand Metadata Play List Visualize analysis in real-time Modify schemas, metrics and dimensions on-the-fly Tight integration with online analytics and marketing optimization solutions

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Four pre-requisites to deliver video content 1. Maximize the Audience (at least, don’t reduce it !) 1. The largest potential audience 2. The largest number of devices 2. Fulfill Viewers Expectations with High Quality Interactive Services 1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere 2. Content interaction to extend the viewer experience 3. Empower Users (Nobody is Alone on the Internet) 1. Viewers communicate their enthusiasm (under your control) 2. Viewers share the content 4. Control and Measure (an Infinite Loop) 1. Control and protect your content 2. Understand and measure the viewer experience

® © 2010 Adobe Systems Incorporated. All Rights Reserved. Thank You