1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli Company ז אב תשע " ד - 3/8/2014 בס " ד

Parnasa  Parnasa provides the inventor or business owner professional marketing, business and financial advice all under one roof.  Parnasa- Innovation development, risk management, investments- incubator for entrepreneurs and investors  Parnasa provides the investor a diversified managed risk portfolio with a high probability ROR/ROI. 2

Objectives of the Fund  Professional advice at an international level  Potential financing from a pool private investors  Identification of potentially successful ventures at seed stage  Increase market value, bring the invention to maturity and profitable sale/exit 3

Organizational Structure Peripheral supportAdvisory teamChairmanCEOCTOCOO 4

Parnasa’s Team  Eliezer Gross – Founder and Chairman  30 years of experience in business entrepreneurship and establishment of companies throughout the United States, Europe and Israel. Sales and marketing expert. Has formed business relationships with dozens of leading companies, many of which are included in Fortune 100.  Shalom Sa'adon – CEO  30 years of experience in managerial banking positions and acted as chairman of the board of directors for governmental and public companies. Responsible for the macro and micro management of Parnasa.  Cobi Bitton – COO  Organizational consultant and senior expert in business development and research in the entrepreneurship field. Possesses extensive experience in industry. Over fifteen years of experience in business consultancy for companies and entrepreneurs throughout American, Latin, and European markets.  Avner Farkash – CTO  Engineer and system developer possessing approximately 30 years of experience in management of large companies, startups and technological business ventures throughout the European Union and the international market. Responsible for project development of the Parnasa Fund.  Attorney Michael Rabibo – General Counsel  25 years experience as an attorney and legal consultant. Licensed in the State of New York. Responsible for the legal structure of Parnasa. 5

Processing method for a new venture  Meet the entrepreneur and study the project  Every innovative idea is entered into our system  A Multi-staged vetting process will evaluate the financial potential of the invention  Using our pool of professionals the business/invention will grow and market value increase 6

Evaluation Process  Primary filtering- selection of potential ideas  Secondary filtering- in depth feasibility study  Tertiary filtering- formation of a professional team  Decision making Innovative ideas Prospective ideas IP Team Parnasa Other 7

Guiding principles: Transparency-Reliability-Professionalism 8 Advantages for Investors  Opportunity for seed investment in project while market value is low  A hub of innovation, creativity and commitment that enhances the prospect of success  Provides the investor a diversified managed risk portfolio with a high probability ROR/ROI.  Experienced team of accomplished businessman and professionals from many industries. Advantages for entrepreneurs  Experienced team of experts in many fields  Generate increased market value in order to pave the way for an exit or sale.  Comprehensive Services: patent registration, business planning, financing, legal advice and more…  Professional incubator that offers lucrative business advice in order to sustain healthy development.

Samples of Parnasa Projects 9 Roof Rack ‘E-Z-CARRY’ Online user recommendation program ‘MIDAS’ Computerized Stations ‘KISLEV’ Light-weight coat ‘ZERO’ Online Orthodox Newspaper ‘AS OF TODAY’ Milk Composition Tester ‘ULTRA MILK’

10 פיתוח רעיונות ניהול סיכונים השקעות בסדנו - בס יעתא ד שמיא נ עשה ו נצליח