Attracting All Generations Facilitator: Delores Douglass, Senior Director Panel: Kimberly Dillman, MBEHC Christina Nightingale, Home Consultant Claire.

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Presentation transcript:

Attracting All Generations Facilitator: Delores Douglass, Senior Director Panel: Kimberly Dillman, MBEHC Christina Nightingale, Home Consultant Claire Longaberger Kaido, Home Office 1

Why do we want to attract the younger generation? Within the next 3 years they will make up 44% of the American workforce. They are the future in our business Direct Sales is a perfect fit for them

Sponsor: 1 Baby Boomer = 1 Baby Boomer 1 Gen X = 2 Gen X 1 Gen Y = 5 Gen Y This is SUCCESS MATH! 3

Traditionalist Generation Baby Boomer Generation Gen X Gen Y AKA Millennials or Echo Boomers Born Born Born Born years old50-68 years old38–49 years old16–37 years old 51 Million Americans75 Million Americans

Direct Selling News Poll 2/3 of adults purchase from direct sellers Gen Y embraces direct sellers Direct selling consumers are embracing technology Face-to-face interaction continues to drive success 5

Generation X: ( ages 38-49) 51 Million Americans Generation Y: ( ages 16-37) 75 Million Americans Accepts diversity (differences)Celebrates diversity Logical and matter-of-factHopeful Self-reliant and IndependentSelf-invented Rejects rules and questions authorityRewrites the rules Mistrusts institutions/Politically correctIrrelevance of institution Performance drivenMission driven Multi-tasksMulti-tasks fast Positive attitudeSocial, open minded, optimistic ImpatientMay lack skills for dealing with difficult people Flexible hours, Informal work environmentNeed flexibility. Won’t be limited to a 9 – 5 job. Just a job. Builds a transferable career, variety of skills and experiences. Build several parallel careers, have several jobs simultaneously. Give them a lot to do and freedom to do it their wayCollaborators – they surround themselves as a team Want what their parents have now. Want more than their parents have and will work to get it.

Top 10 ways to grab Gen X and Y’s attention and keep it! 1. Find out their dreams, what is their why?

Top 10 ways to grab Gen X and Y’s attention and keep it! 2. Keep it brief and relaxed

Top 10 ways to grab Gen X and Y’s attention and keep it! 3. Everybody wins Vs.

Top 10 ways to grab Gen X and Y’s attention and keep it! 4. The power of leverage 11

Top 10 ways to grab Gen X and Y’s attention and keep it! 5. Mobile friendly

Top 10 ways to grab Gen X and Y’s attention and keep it! 6. Don’t act like a boss. Act like a leader.

Top 10 ways to grab Gen X and Y’s attention and keep it! 7. No pressure, only caring.

Top 10 ways to grab Gen X and Y’s attention and keep it! 8. Focus on the facts and show proof

Top 10 ways to grab Gen X and Y’s attention and keep it! 9. Never lose their trust, no fluff

Top 10 ways to grab Gen X and Y’s attention and keep it! 10. Instant praise and gratification

I love meeting other people my age who would like to own their own business and see the vision to live a bigger and better life. There is more to life than just a 9-5 job and a college degree. I'm looking for a group of folks who want to change lives and live a life that only some can dream of! If you have ever wanted to change your life and the lives of those around you, get in contact with me. I would love to personally help you live your dream life! This was posted on Facebook by a Gen Y. We need to spread the word, “Longaberger Fits!”

Longaberger Fits!