Medula, A Brief Intro Medula LLC was born from a partnership of major publishers and editorial houses in Latin America in December 2012 Medula USH has.

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Presentation transcript:

Medula, A Brief Intro Medula LLC was born from a partnership of major publishers and editorial houses in Latin America in December 2012 Medula USH has the responsibility of providing their US Hispanic inventory to advertisers who wish to reach the USA market from within their sites Medula has an exclusive agreement with the GDA also located in Miami to sell their US Hispanic inventory which helps both companies to complete 95% of the major home country online newspapers

Medula has the most Spanish Primary traffic from many publishers under Newspaper Category Comscore Ranking for Medula Sites 10 sites in the top 17, remainder are English language sites

Source: Medula/ComScore Medula’s U.S Hispanic Audience Represent 12% Of The USH Market, We Have Expanded By 111% Within 1 Year

Source: Medula/ComScore/April2014, Stats: % Composition Unique Visitors 98% of Medula’s Audience Speaks Spanish And 68% Is Spanish Only

27% Make More Than 100K HHI A Year vs. 23.9% Total Market & 49.4% Of Medula’s U.S Hispanic Audience Makes 60K+ HHI Source: Medula/ComScore/April2014, Stats: % Composition Unique Visitors

Medula has the highest composition of $60K+ HHI users 49.4% and $100k+ HHI 27.1% compared to other Hispanic Networks Source: Medula/ComScore/April2014, Stats: % Composition Unique Visitors

2014 Medula Video

Latam videos can provide three different products for video INSTREAM VIDEO (With Content) INTERSTITIAL VIDEO IN-BANNER VIDEO

INSTREAM VIDEO (with content) Video App: This app runs the video pre roll before the content More Videos: You can select the videos per category

Categories News Breaking News Politics and economy Sport Art and Culture Food How to do it Latin Culture Entertaiment News Comedy Movies Music Life style Beauty and Fashion Health Life style Parenting

2014 Medula Mobile

2014 Medula Programmatic

A real-time auction through which online media is bought and sold MORELESS INSIGHTERRORS SPEEDCOST EFFICIENCYTIME

A real-time auction through which online media is bought and sold Upfront Buy Upfront Impression Level Buy Real Time Bidding

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