GARFIELD GOODRUM, DESIGN LAW PROTECTING YOUR IP OVERSEAS – WIPO S ERVICES G ARFIELD G OODRUM, D ESIGN L AW Clearance, Registration, and Enforcement of Industrial Design and Traditional Copyrights and Trademarks 75 Federal Street, Suite 1200, Boston, MA

GARFIELD GOODRUM, DESIGN LAW CONSIDERATIONS IN OBTAINING, MAINTAINING AND LEVERAGING M ADRID T RADEMARK R EGISTRATIONS 2

GARFIELD GOODRUM, DESIGN LAW M ADRID T RADEMARK R EGISTRATIONS 3

GARFIELD GOODRUM, DESIGN LAW 4

T HE G OODS 5

GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS 6

GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES 7

GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES – I DENTIFY M ADRID ’ S POWER AND LIMITS 8

GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES – I DENTIFY M ADRID ’ S POWER AND LIMITS K EY ISSUES IN W HETHER TO U SE M ADRID 9

GARFIELD GOODRUM, DESIGN LAW T HE G OODS W HAT M ADRID IS – B LACK L ETTER …A DVANTAGES …D ISADVANTAGES – I DENTIFY M ADRID ’ S POWER AND LIMITS K EY ISSUES IN W HETHER TO U SE M ADRID S OME CLARITY AND FUN WITH E XAMPLES 10

GARFIELD GOODRUM, DESIGN LAW 11 What is M ADRID ??

GARFIELD GOODRUM, DESIGN LAW 12 M ADRID IS… Central Filing Mechanism International Registration - IR NO Substantive Rights from IR, but... Designations – YES Substantive Rights, Examined Nationally 90+ countries

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GARFIELD GOODRUM, DESIGN LAW 14 Compare Nationals & CTMs

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GARFIELD GOODRUM, DESIGN LAW 17 MADRID A DVANTAGES

GARFIELD GOODRUM, DESIGN LAW 18 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries

GARFIELD GOODRUM, DESIGN LAW 19 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries No Upfront Associate Fees

GARFIELD GOODRUM, DESIGN LAW 20 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries No Upfront Associate Fees 1 International Registration – IR Central RENEWAL Central Address Changes Central Assignments

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GARFIELD GOODRUM, DESIGN LAW 22 MADRID A DVANTAGES 1 Filing, in English, in 1 Currency for 90+ countries No Upfront Associate Fees 1 International Registration – IR Central RENEWAL Central Address Changes Central Assignments Add Countries – Subsequent Designations

GARFIELD GOODRUM, DESIGN LAW 23 MADRID D ISADVANTAGES

GARFIELD GOODRUM, DESIGN LAW 24 MADRID D ISADVANTAGES B READTH – Narrow g/s for US originating reg.s

GARFIELD GOODRUM, DESIGN LAW 25 MADRID D ISADVANTAGES B READTH – Narrow g/s for US originating reg.s D EPENDENCY – Central Attack

GARFIELD GOODRUM, DESIGN LAW 26 MADRID D ISADVANTAGES B READTH – Narrow g/s for US originating reg.s D EPENDENCY – Central Attack NO A MENDMENTS TO M ARK

GARFIELD GOODRUM, DESIGN LAW 27 What is M ADRID ??

GARFIELD GOODRUM, DESIGN LAW 28 M ADRID IS… P OWERFUL and E ASY … …But C OMPLEX A L OT TO C ONSIDER

GARFIELD GOODRUM, DESIGN LAW A L OT TO C ONSIDER … KEY ISSUES COST TIMING EASE WHERE?? USE ever an issue?? Need local advice?? Nationals / CTM better?? DISTINCTIVENESS SCOPE of g/s Mark Changes?? Localization?? 29

GARFIELD GOODRUM, DESIGN LAW 30 What are your GOALS??

GARFIELD GOODRUM, DESIGN LAW 31 What are your GOALS?? Broad rights everywhere??

GARFIELD GOODRUM, DESIGN LAW 32 What are your GOALS?? Broad rights everywhere?? Efficiently Maintain Global Portfolios?? SAVE $$$?? SAVE Time?? SAVE Effort??

GARFIELD GOODRUM, DESIGN LAW 33 What are your GOALS?? Broad rights everywhere?? Efficiently Maintain Global Portfolios?? SAVE $$$?? SAVE Time?? SAVE Effort?? Obtain Tax Benefits?

GARFIELD GOODRUM, DESIGN LAW Where?? 34

GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 35

GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? Over time?? 36

GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 37

GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 38

GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? 39

GARFIELD GOODRUM, DESIGN LAW WILL YOUR MARK CHANGE?? In Different Countries?? 40

GARFIELD GOODRUM, DESIGN LAW SAME MARK EVERYWHERE?? North America 41

GARFIELD GOODRUM, DESIGN LAW SAME MARK EVERYWHERE?? Australia / Asia 42

GARFIELD GOODRUM, DESIGN LAW SAME MARK EVERYWHERE?? Europe 43

GARFIELD GOODRUM, DESIGN LAW Distinctiveness An Issue?? 44

GARFIELD GOODRUM, DESIGN LAW DISTINCTIVENESS ISSUES?? CALIFORNIA SUPERBIKE SCHOOL Educational services, namely, conducting classes, workshops and seminars in the field of motorcycle riding and racing and motorcycle riding and racing training Disclaimed “superbike school” Use since 2/1/1998 2(f) claim based on use 45

GARFIELD GOODRUM, DESIGN LAW DISTINCTIVENESS ISSUES?? DESIGN IDEAS [consumer housewares and giftware, furniture, catalog services] Disclaimed “design” Use since 1994; US registration in 1998 No 2(f) claim CTM – distinctiveness refusal; overcome with 2(f) evidence 46

GARFIELD GOODRUM, DESIGN LAW P OWERFUL -- GELGEMS Seniority AT, , , , BX, , , , CY, , , , CZ, , , , DE, , , , DK, , , , EE, , , , ES, , , , FI, , , , FR, , , , GB, , , , GR, , , , HU, , , , IE, , , , IT, , , , LT, , , , LV, , , , PL, , , , PT, , , , SE, , , , SI, , , , SK, , , ,

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GARFIELD GOODRUM, DESIGN LAW AGAIN… A L OT TO C ONSIDER … KEY ISSUES COST TIMING EASE WHERE?? USE ever an issue?? Need local advice?? Nationals / CTM better?? DISTINCTIVENESS SCOPE of g/s Mark Changes?? Localization?? 50

GARFIELD GOODRUM, DESIGN LAW 51 M ADRID is P OWERFUL and E ASY … …But C OMPLEX C ONSIDER C AREFULLY But USE IT!

GARFIELD GOODRUM, DESIGN LAW THANK YOU G ARFIELD G OODRUM, E SQ. G ARFIELD G OODRUM, D ESIGN L AW Clearance, Registration, and Enforcement of Industrial Design and Traditional Copyrights and Trademarks 75 Federal Street, Suite 1200, Boston, MA